Motography (Jan-Jun 1918)

1062 MOTOGRAPHY Vol. XIX, No. 22 Binney Resumes Comedy Production Territory for Entire Series of Twelve Pictures Expected to Be Sold in a Month Says Ernest Shipman HJ. BINNEY, president and director • general of the Florida Film Corporation, has returned from New York to Jacksonville, where work on the Josh Binney comedies will be resumed in the Klutho studios under his personal direction. Mr. Binney has completed the first three of a series of two-reel comedies to be released one each month. He has selected as titles for these pictures, "Fred's Fictitious Foundling," "Fabulous Fortune Fumblers" and "Freda's Fighting Father," and not only have they received most favorable comment on the occasion of their recent screenings for groups of independent buyers, but several contracts for protected franchises for the entire series have been closed in various sections. Ernest Shipman, acting as sales manager for Mr. Binney, reports sufficient bona fide inquiries to warrant the statement that all the territory will be disposed of within the next thirty days. Mr. Binney's unbroken line of successful comedy productions is largely due to the fact that he is original, progressive, and a close observer of the ever changing demand of the amusement seeking public, with a willingness to meet its every requirement. Having this thought in mind, Mr. Binney will endeavor to incorporate in absolutely every release of the Josh Binney Comedies a story of sufficient interest to pass on its own merits and made the more attractive by a series of rapid fire comedy situations all fitting consistently and legitimately in the unfolding of the tale. A new picture of Virginia Pearson, William Fox star. Woman Manager Packs Three Houses (Continued from page 1043) usualness of the occasion. Then, too, since we turned many people away, I knew I could play to capacity business on a repeat engagement. "About increasing admission prices for good pictures. Some exhibitors refuse to do this because they say they feel they are taking advantage of the people in raising on the bettter pictures. I cannot agree with this idea. I believe in raising the prices when the picture is unusually good because then the people will not compare the ordinary ones with it. "If I had shown 'Revelation' at usual prices it would have killed every other picture of the week. People would have wanted as good a one every time. Now they consider it exceptional. Also, they appreciate more what they pay more for." Mrs. Jones has many individual methods of advertising her regular productions. She pays special attention to her slides. No advertising slides are run except for the theatre itself. "If my screen is worth a certain amount to the local drug store, it is worth at least that much to me," she says. "So I use it to advertise coming attractions, but I try to make the slides interesting by the use of funny sketches, catch lines, 'teaser' ads, etc." Examples of Mrs. Jones' sketches for slides will be published in an early issue of MOTOGRAPHY. Mrs. Jones also makes personal announcements about coming pictures before her audiences and explains to them just what sort of stories they contain, the admission price and if the price is increased, the reason why she must charge more. She also works in union with local societies on certain pictures. The ParentTeachers' association will aid her in advertising the Artcraft play, "The Bluebird," and she will give a benefit performance for their fund for the Belgian children. She will stage a prologue in showing this film, using a number of children. "A live-wire exhibitor," describes Mrs. Jones, not only in her own theatre, but in her relation to exhibitors' associations. She was one of the state organizers for the Moving Picture Exhibitors' League of America. She likes to visit other cities to see how other theatres are run. In that way she gains enthusiasm and newideas. "The trouble with the small town exhibitors," says she, "is that they stick too close to their work. They should get away occasionally and come bock with a renewed interest. Visiting big theatres, attending conventions, etc., helps to wake one up and increase the fun to be gotten out of the work of theatre managing. There is a lot of fun in it, really, especially in a small place where you have to do everything yourself and can plan and study out things for yourself. I wouldn't want to be in a big city. I prefer making a stir in small one. It's much more fun." Perhaps her attitude explains much of Mrs. Jones' success. She is a keen business woman, one whose methods bring money to the box office, but she has not forgotten how to have a good time just working out her own individual ideas. Presidential Booms Spring Up (Continued from page 1037) W. B. Sproule, F. S. Truda, G. Ware, A. F. Washburn, G. F. Washburn, H. I. Wasserman. Music — Frank J. Howard, chairman; P. F. Lydon, H. G. Segal, F. S. Truda. Publicity — Joseph A. Di Pesa, chairman ; R. L. Gorman, S. Grant, C. Harris, I. E. Jones, J. J. McGuinness, G. K. Robinson, W. E. Spragg. Guest — Jacob Loury, chairman ; H. Asher, John M. Casey, B. H. Cornell, J. A. Di Pesa, R. W. Drown, H. A. Gillman, Col. H. L. Kincaide, Grenville S. MacFarland, C. H. Ross, A. E. Somerby, W. B. Sproule, Hon. David I. Walsh, A. F. Washburn, G F. Washburn, H. I. Wasserman. Entertainment — Harry F. Campbell, chairman ; Harry Aken, H. Asher, H. F. Campbell, John M. Casey, W. L. Dadmun, J. A. Di Fesa, L. S. Eyster, E. J. Farrell, E. Golden, N. H. Gordon, R. L. Gorman, E. R. Gregory, S. W. Hand, C. Harris, C. W. Hodgdon, Col. H. L. Kincaide, M. J. Lydon, P. F. Lydon, D. Lourie, L. B. Mayer, S. M. Moscow, C. H. Ross, H. Rifkin, A. E. Somerby, G. Ware. State Days — A. S. Black, chairman ; C. Bean, A. W. Hartford, E. R. Hutchinson, M. J. Lydon, W. E. Spragg. Finance — Irving E. Jones, chairman; H. F. Campbell, R. W. Drown, H. A. Gillman, N. H. Gordon, S. Grant, E. H. Horstmann, I. E. Jones, D. Lourie, Max Mitchell, G. F. Washburn. Decoration — George K. Robinson and A. E. Somerbv, chairmen; Harry Aken, B. H. Cornell, E. J. Farrell, G. M. A. Fecke. E. Golden, S. Grant, S. W. Hand, C. W. Hodgdon, J. Lourie, R. D. Marson, L. B. Mayer, M. G. McGuinness, S. M. Moscow, G. K. Robinson, H. Rifkin, H. G. Segal, A. E. Somerby, W. B. Sproule, F. S. Truda, H. I. Wasserman. Executive — E. R. Gregory, chairman ; A. S. Black, H. F. Campbell, B. H. Cornell. L. Dadmun, R. W. Drown, N. H. Gordon, E. R. Gregory, C. Harris, E. H. Horstmann, F. J. Howard, J. Lourie, M. J. Lydon, P. F. Lydon, C. H. Ross, W. B. Sproule, G. F. Washburn. N. A. M. P. Industry — Michael J. Lydon, chairman ; H. Asher, A. S. Black, John M. Casey, E. J. Farrell, G. M. A. Fecke, E. Golden, E. R. Gregory, S. W. Hand, E. H. Horstmann, Col. H. L. Kincaide, L. S. Levin, M. J. Lydon, R. D. Marson, L. B. Mayer, H. Rifkin, H. G. Segal. Badge — L. Dadmun, chairman; L. S. Eyster, G. M. A. Fecke, H. A. Gillman, S. Grant, R. D. Marson, L. B. Mayer, S. M. Moscow. Standard-Foursquare Deal Foursquare Pictures has just signed a contract with the Standard Film Corporation for the exclusive distribution of the Foursquare product in the Kansas City and St. Louis territories. Will Run Two Theatres Manager Kemp of the Classic Theatre, Stratford, Ontario, has taken a lease on the Majestic Theatre of the same city and will operate both houses.