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June 29, 1918
MOTOGRAPHY
1197
Huge Merger Accomplished, Report
FILM MAGNATES MEET IN SECRET AT NEW YORK
A SECRET meeting at the Hotel Ansonia of some of the big men in the industry and the report in the daily papers that the Government purposes to force the motion picture makers into curtailing a large number of their distributing agencies by combining them into a single office, have given renewed impetus to the report that the $100,000,000 merger of the distributing interests of some of the biggest concerns in the industry as announced exclusively in Motography some weeks ago, is at last an accomplished fact.
According to a source usually well informed, formal announcement of the plans and details of this new mammoth organization may now be expected at any time. Any specific information as to the reported merger, however, could not be obtained at any of the offices of the companies reported to be interested.
Try to Keep It Secret
■ The film magnates, who are said to have participated in the conference at the Ansonia, either were too busy to see Motography's representative or denied categorically that they had been present at the meeting. Some of them seeme-i surprised, however, to know that Motography had heard of such a meeting and expressed curiosity as to how the knowledge had been obtained. As the Ansonia is many blocks out of the film zone and not one of the hotels where motion picture men usually congregate, the reason for its selection was in itself sufficient to arouse the suspicion that something out of the ordinary was in the wind.
U. S. Spurs Action
What gives added color to the report is the announcement, already mentioned, in the New York dailies, that the government intends to step in unless the film companies themselves combine to centralize distribution. As far as the economical advantages of the plan are concerned, the government is not interested, but it is pointed out that in every state there are many distributing points, each controlled by individual interests, and by concentrating them there would be released for Government work thousands of men throughout the country.
Whether the possibility of the federal authorities taking action along this line has precipitated the reported announcement of the formation of the new corporation, or whether the details were already perfected, and the meeting at the Ansonia was held merely to decide on a definite course of action, could not be learned.
Other news happenings of the week, however, formed the basis for the belief that the latter is really the case. In fact, it is freely hinted that the premature announcement by Motography of the plans of the merger prevented definite action at that time.
Right Man is Problem
One of the problems which it was then pointed out the reported $100,000,000 corporation would have to solve was the selection of the right man, the big personality, who would be capable of wisely directing the activities of so complex and widespread an organization. The difficulty of finding a man who would be persona grata to all the interests in
volved seemed then to be too great an obstacle to be overcome.
The names of several prominent film men were mentioned, but with two exceptions all were found on investigation to be lacking in some essential to measure up to the exacting requirements of the position.
These two, it was reported, were being taken under consideration. It was said that both held important executive positions in their respective companies but that both were in some respects "dark horses" and not actually in the film magnate class.
Another possibility for the place was (Continued on Page 1222)
What's What and Where to Find It
Huge merger accomplished, report 1197
Cohen out of M. P. E. L. race for president 1203
Exposition site a scene of activity. . 1203
Theatres in Nashville flout Mayor 1204
Dr. Paul Smith invades New York 1205
Maryland censors again rouse industry 1206
F. P. L. gets Washburn and Dorothy Gish 1207
Gives "The Bluebird" a beautiful setting 1208
Mutual makes war on False Economy 1209
Boost in railroad fares to aid pictures 1210
Affiliated about to start releasing 1211
Pathe to release new serial soon 1212
"The Girl in His House" released June 24 1213
Petrova starts across the Continent 1214
Bab}' Marie Osborne in straight drama 1214
Metro forced to get more studio room 1215
Fox about to release "The Kid Is Clever" 1216
Hodkinson tells how his plan works out 1217
New William Russell picture June 24 '. . 1218
Five Blue Ribbon features in July 1219
Goldfish cheered by prosperity in West 1220
Exhibitors welcome short subjects 1221
Ethel Barrymore returns to Metro : 1222
Departments
Editorials 1195
Out with the vermin 1 195
More safety in numbers 1196
Executive changes in Triangle 1196
What the Picture did for me 1 198
Current and Coming releases viewed for the box office 1201
Clever Methods of advertising 1223
Goldwyn to supply editorial "ads" 1223
Writer scores misleading theatre "ads" 1224
Latest News of State Rights productions 1225
U. S. lifts export ban for time being .' 1225 .
Ralph Ince, Sawyer and Lubin organize 1225
Frank Hall negotiates large deals 1226
Notes of the industry in general 1227
Latest news of Chicago 1230
Synopses for the program 1231
Complete record of current films 1232