Motography (Jan-Jun 1918)

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1224 MOTOGRAPHY Vol. XIX, No. 26 Writer Scores Misleading Theatre "Ads" Mae Tinee in Chicago Tribune Protests Against Way One House Exploits "Up the Road with Sallie" MAE TINEE, photoplay critic of The Chicago Tribune, took the occasion of some nice remarks about Constance Talmadge's new Select picture, "Up the Road with Sallie," to deliver a broadside against misleading advertisements in a recent Sunday issue of the paper. "There's always something to throw a fit about, isn't there?" she says. "This week suppose we speak scathingly of the great, big, red-lettered, pernicious signs that advertise the most harmless and sometimes the most delightful of pictures. "I asked a man, whose name you would all recognize were I to mention it, if he had seen 'Up the Road with Sallie-' I mentioned it to him because he often asks where he can see a really good picture. "'Up the Road with Sallie'?" he asked me quizzically. "Why I saw that picture advertised in front of one of the loop theatres. Isn't it the one where they say, 'Don't miss the big bedroom scene'?" "With reluctance I nodded. 'Yes,' I said, 'it is. But they had no business to mislead the public in any such manner. The bedroom scene in question is so funny and delicately handled that you could take your little 12 year old daughter to see it." "This man said to me: 'Then the people putting out such misleading advertisements should be taken in hand by the police.' He grinned. T don't pretend to be one of the pure and righteous, Miss Tinee, but let me tell you something: The average decent male citizen is ashamed to be seen going into places that flaunt such signs as this. I'll go to see 'Up the Road with Sallie' some time when it comes out our way, but, for the very reason I've just given you, I wouldn't go to see it under its present guise downtown." Snappy advertisement of the Dominion Theatre, Winnipeg. New $75,000 Theatre Opened A beautiful new theatre — the Princess — has been opened in Cheyenne, Wyoming. Douglas Fairbanks in "Mr. FixIt" was the initial feature. The Princess was erected at an outlay of $75,000. The house will accommodate 1,300 persons, allowing 450 for the balcony and 850 for the ground floor. And every one of these 1,300 seats commands a full and unobstructed view of the stage. Along each side is a row of eleven loges provided with four seats apiece, and three more loges are located in the rear. Two long aisles traverse the length of the auditorium. A modern system of ventilation has been provided which completely changes the air in the room every three minutes. The lighting system and decorations comprise the chief feature. The theatre is literally the "house of a thousand lights," for there are three hundred lights in front and seven hundred on the interior. On the interior the lights are shaded with colored globes which add to the witchery of the scene. The floors, seats and wood work are finished in steel gray, which forms a pleasing contrast to the blue of the carpets and draperies. The walls are decorated in designs blending copper, blue and old ivory, with blue, orange and copper colors in the ceiling. On the two angling walls verging to the stage are beautiful panels representing art and music. The stage will afford ample room for vaudeville and road shows, possessing a depth of 28 feet and an interior width of 60 feet, while the front opening is 35 feet wide. The girders above the stage are 50 feet above the actors. War Develops Ingenuity In a letter to Winfield R. Sheehan, general manager of the Fox Film Corporation, Harry Engholm, who is publicity representative of the United Kingdom branch for Fox, shows how the war is developing various devices to conserve the supply of war materials in England. "With regard to our big productions," writes Engholm, "I have issued a novel form of synopsis, printed on a card ten inches by eight, one side of which contains a brief description of the play and the other an artistic portrait of the star in question. These synopses have secured for us universal praise, and in this country, with conditions as they are, they meet all the needs of the moment. The card is somewhat easier to get than paper for the time being. "The closing of all houses of entertainment and restaurants in the southern counties of England at the hour of 10:30 at night does not seem to have affected the picture palace to any great extent — in fact, the picture palace, from my observation, is the one paying entertainment from the box office point of view. Of course, the farther north one goes, the less thing are affected by these war measures." Plans New House A picture theatre of 1,800 seating capacity is to be erected soon in Torrington, Connecticut, by Rossi C. Cabol. The H-l-L-L Theatre ■* News fc WEEKLY LETTER. Dear Patrons: This is our first issue of the HILL THEATRE NEWS. It will come to you weekly on request. It will contain a world of reel news to the MOVIE FAN. Our aim is to make it so interesting that you will look for it every week, and UNCLE SAM will bring it to you FREE for the asking. We want you to make suggestions that will improve the HILL and the HILL NEWS. This is YOUR PLAYHOUSE and it is necessary for us to please you. The HILL will remain open all summer. Our cooling system will be in operation and other improvements will be made that will add to your comfort. Tell the neighbors next door about the HILL. Our many friends and boosters nave made the HILL a great success. THE MANAGER. New house organ put out by the Hill Theatre of Newark, New Jersey.