Motography (Jan-Jun 1918)

Record Details:

Title:
Motography
Date:
Jan-Jun 1918
Publisher:
Electricity Magazine Corp.
Volume:
Motography (Jan-Jun 1918)
Leaf #:
0001358
Language:
English
Collection:
Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 21, 2023
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VIII MOTOGRAPHY Vol. XIX, No. 1. «▲▲▲▲▲ I A N L TRIANGLE ▲▲▲▲▲▲ SERVICE NEVER was a word more abused — and misused. Every quack who has had anything to sell, from thumb tacks to automobiles, has employed that word "SERVICE" in some form or other. In the film business service means a whole lot. It means first — picture quality, measured by the power of a production to fill a theatre, second — it means the proper delivery of film, and third — it means co-operation in connection with exhibitors' aids, publicity and especially systematic, fair and square methods of doing business. The Triangle code defines service as "SATISFACTION"— pure and simple. If the above is true, let's apply it to Triangle and see where we come out. Triangle is buying the best stories that are available, realizing that a good story is the foundation of a good picture. This is the one element of a successful picture that cannot be eliminated. Triangle is producing its pictures at the best equipped studios in the world where every facility is available to insure high quality production. These studios are efficient manufacture ing establishments, where waste is eliminated and every possible economy practiced. The entire cost of a production always appears on the screen. Here is what S. L. Rothapfel of the Rialto Theatre, New York, has to say about Triangle productions : "It gives me (Continued on opposite page) vTieiANaL R l A N L