Motography (Jul 1918)

JUL -6 1318 DON R. EGBERT, Managing Editor HEW TORK OFFICE: 506 LONGACRE BUILDING. Forty-second Street and Broadway Telephone Bryant 7030 LOS ANGELES OFFICE: 6035 HOLLYWOOD BLVD. MABEL CONDON, Western Representatlie NOTICE TO ADVERTISERS Changes of advertising copy Bhould reach the office of publication not less than fifteen days In advance of date of issue. Begular date of lssv> every Saturday. THE MOTION PICTURE TRADE JOURNAL PUBLISHED WEEKLY BY ELECTRICITY MAGAZINE CORPORATION FRED W. SCHWAMB President and Treasurer PAUL H. WOODRUFF, Secretary and Editor in Chief MONADNOCK BUILDING CHICAGO. ILL. MERRITT CRAWFORD, Managing Director 1476 Broadway, New York Entered at Chicago Post Office as Second Class Mail Matter. SUBSCRIPTION PRICE Per Year $2.00 Canada • • Per year $3.00 Foreign Per year 4.00 Single copy .15 NOTICE TO SUBSCRIBERS Remittances— Remittances should be made by check. New York draft tr money order in favor of Motography. Foreign subscriptions may be remitted direct by International Postal Money Order. Chakge op Address— The old address should be given as well as the new. and notice should be received two weeks in advance of the desired change. This publication is free and independent of all business or house connections or control. No manufacturer or supply dealer, or their stockholders or representatives, have any financial interest in Motography or any voice in its management or policy. Volume XX CHICAGO, JULY 13, 1918 Number 2 CLEAN HOUSE OR QUIT! WHY IS the National Association of the Motion Picture Industry? What has it accomplished for the general good, which could not have been done vastly better without it? What useful purpose does it serve, as at present constituted? Is it an organization designed to promote the interests and welfare of the motion picture industry or is it merely an eleemosynary institution? ALL these are questions which are being asked everywhere in the industry today and which are going to be asked at the coming annual Convention in Boston less than a fortnight hence, with increasing emphasis and vigor. MOTOGRAPHY has no desire to criticize or condemn. It has no wish or intention to dig among the dry bones of promises unperformed and pledges unfulfilled. But it fails to see the use or sense in sidestepping the facts. They are plain and self-evident to all in the industry. THE National Association has achieved practically nothing of importance in the way of results beneficial to the industry in the entire course of its existence. It has been LONG on ASSESSMENTS and SHORT on ATTAINMENTS. It has never been a leader in any movement representing the interests of the motion picture business, although it has invariably kicked up a lot of dust in climbing on the band wagon after the procession had started. IT is time that all this was changed. The industry has loyally and liberally supported the National Association from the beginning. Its leaders individually have given unselfishly of their time and money and brains in an effort to obtain for the industry the consideration to which it is rightfully entitled. That they have been hampered instead of helped by the maundering policy, to call it no worse, of the National Association, cannot be denied. As already mentioned, MOTOGRAPHY has no wish to criticize or condemn any individual. President Brady and Secretary Elliott have probably done quite as well in their respective positions, as anyone, knowing them both, could reasonably expect. Yet their responsibility cannot be escaped. NOTICE TO SUBSCRIBERS MOTOGRAPHY having been merged with Exhibitors Herald, subscribers to this publication will receive the consolidated publications, "Exhibitors Herald and Motography," during the term of their subscriptions. In. event of nondelivery of "Exhibitors Herald and Motography" beginning with the July twentieth issue kindly notify "Exhibitors Herald and Motography" 4 1 7 S. Dearborn St., Chicago.