Motography (Apr-Dec 1911)

Record Details:

Title:
Motography
Date:
Apr-Dec 1911
Publisher:
Electricity Magazine Corp.
Volume:
Motography (Apr-Dec 1911)
Leaf #:
000381
Language:
English
Collection:
Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 21, 2023
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October, 1911. MOTOGRAPHY 193 Putting Up a Good Front There is no question in the mind of the discriminating photoplay exhibitor but that the front of his house has a considerable effect on the patronage. This has been demonstrated so many times as to become an old story by now, but a story that will bear repeating many times. high class a show, just as interesting a drama, comedy, what you will — but doing it for a lower cost. Why then are not the same natural laws conducive to an increased patronage true in the photoplay houses that follow in a legitimate theatrical house? They are; and exhibitors are fast taking advantage of the experience of these older show men and there are iMMiiiroraflMniar^^ RHBBB COPYRIGHT I9J09 BY THE DECORATORS SUPPLY"* Decorative Front of the Victoria Theater. The legitimate theaters showing drama or comedy some mighty handsome moving picture houses scattered go to a considerable expense to make their houses at over the country as a consequence. tractive from the outside, and this was forced on them as The Decorators Supply Company, Archer avenue an evolution. and Leo street, Chicago, can justly lay claim to be the Any moving picture theater is putting on just as means of this unquestionable evolution in the photoplay