Motography (Apr-Dec 1911)

December, 1911. MOTOGRAPHY 289 Every motion picture patron must see the outside of the theater before he sees the inside, and if the outside does not please him he is likely never to go inside at all. So fix your fronts up as attractively as possible, and send at once to the company mentioned for an estimate on the work. The Decorators' Supply Company is an old, well established concern of the greatest possible reliability. Films Taken as Souvenirs of Fire The Western Film Exchange of Milwaukee recently suffered a most disastrous fire during which thousands of dollars' worth of films were carried away as souvenirs, mostly by boys. At the time of the fire, many boxes of reels were thrown out of the windows and hastily carried to the street. These were seized upon by the crowd and carried away. Some were brought back in answer to advertisements offering rewards for their return, but there are still hundreds of reels missing. It is claimed the fire did $150,000 damage, yet the exchange managed to keep up its business as usual. Selig Buys Large Tract for Animal Farm Recently Mr. W. N. Selig purchased a tract of property near Santa Monica, Cal., over three hundred acres, situated on the line of the Los Angeles Pacific Interurban Railroad. It is easily accessible to the newly enlarged Selig Edendale studios and within a short distance of Santa Monica harbor on the Pacific ocean, where the Selig Company keep its flotilla of boats. The new property will be converted into what will be known as the Selig Animal Farm. A studio will be erected and permanent animal quarters built. All of the buildings will be of concrete and they will be designed in the mission style which distinguishes the Selig buildings in California. The Selig menagerie, in charge of "Big Otto" Briekreutz, will be moved to their new quarters at once, and this wonderful collection of wild animals, which now is one of the greatest collections in the country, will be added to gradually until it knows no rival. Needless to say the Selig people are planning some animal pictures to surpass everything in this line that has gone before. Booklet About Columbus Pageant The Knights of Columbus issued a very attractive souvenir booklet covering the pageant of the voyage and landing of Columbus, held on the lake front in Chicago on October 12, which was motographed by Selig. The book gives a complete history of the making of this film, illustrating with leading scenes. In addition, it contains a complete program of the proceedings, photographs of prominent members, and other matters of interest to the order. The Lubin Lunch Room The Lubin Manufacturing Company believes in doing everything possible to enhance the comfort and well-being of its employees. The most recent move in this line is the establishment of a restaurant which is located on the third floor of the executive building of the Lubin Company's plant in Philadelphia. The restaurant has a large seating capacity, is handsomely A Scene from "Love and Aviation." A Special Feature Film Handled by the Feature and Educational Film Company, Cleveland, Ohio. Aviator Flarion is infatuated with Mrs. Warren, wife of a reporter. Warren discovers them together, and wild with jealousy, cuts a stay on Flarion's aeroplane, but Flarion replaces the damaged stay with a new one and takes Mrs. Warren for a flight. Warren is horrified, but Mrs. Warren returns safely and Warren gets a note asking pardon from Flarion, and forgives his wife.