Motography (1912)

August 31. 1912. MOTOGRAPHY 183 Of Interest to the Trade Manufacturers Convention Exhibits Probably no other feature contributed so much to the success of the convention as did the manufacturers' exhibits on the "Midway.' located on the eighteenth floor of the hotel. The halls and lobby were one seething mass of interested exhibitors viewing the attractive displays and familiarizing themselves with the apparatus pertaining to the moving picture theater. Considering the number of devices offered for the use of the motion picture exhibitors, it is surprising how quickly inventive genius has risen to simplify the conduct of the new industry. It would be difficult to say which of the following displays proved to be the most attractive, for every room was crowded throughout the week, and nearly everyone announced sales of considerable magnitude. A. H. Andrews Company. — This company displayed a line of opera chairs in Room 1814 that proved of much interest. The exhibit was in charge of T. M. McLaughlin who was assisted by J. D. Carr. W. A. Bishop. A. X. Carstens and Geo. P. Shea. Automobile busses were provided by the Andrews Company to carry' visitors to their big plant to see the interesting processes employed in the manufacture of chairs. General Electric Company. — A comprehensive exhibit of electrical apparatus suited to the needs of the moving picture show, such as mercury arc rectifiers, transformers, flood lights. fans, radiators, and ozonators was exhibited in Room 1815. in charge of Mr. C. W. Gallup, and his assistants, J. L. Buchannan. J. H. Doritz. and F. M. Rosseland. Being a comparatively new device, the ozonators attracted a great amount of attention and the room was crowded practically all of the time. The rectification of alternating current for use in projectors by means of the mercury converter is a proposition that is rapidly becoming of importance to exhibitors. American Seating Company. — A very complete display of opera chairs was shown in Room 1816. under the direction of Mr. A. E. Dickerman. assisted by J. G. Carlsen and George Ande TIunton-Fell Elliott Company. — An exhibit of current event slides, photographs and motograph display racks was made in Room 1817 by this company, under the direction of Mr. E. F. Renner and T. D. Hume of New York. molas Power Company. — Room 1818 was the home of the Cameragraph. with H. B. Coles of New York in charge, assisted by F. W. Swett. The many exhibitors using the machine congratulated the representative of the company on the service that they were receiving, and their testimony was without doubt a big boost to the business accomplished during the week of the convention. The Kiewert Company. — Who occupied Room 1819. exploited the "Bio" carbons, and distributed cigarettes bearing the Bio seal as souvenirs. Needless to say. these were among the mo~t popular souvenirs issued. The exhibit was in charge of Robert W. and George F. Kiewert. The H. M. Hirschberg & Company of New York occupied the same mom. and gave an interesting exhibit of Siemens Lamps. A. E. Saloman had charge of the latter display. Enterprise Optical Company. — This firm, with headquarters in Room 1920. had a very complete display of the latest 1913 models of the Motiograph. L. A. Woodward was in charge of the exhibit and was assisted by F. A. Clark and F. W. Horn. Like the majority of the other projector exhibitors, the Motiograph participated in the projector contest at Orchestra Hall Precision Machine Company. — Under the charge of J. E. Robin, the Simplex projector made hundreds of friends, both at the headquarters in Room 1821 and at Orchestra Hall as well. In many ways the machine was a revelation to the visitors. Xovelty Slide Company. — A display of photoplayer, advertising and announcement slides was made by this companv in Room 1822. Pyrene Company. — The well known fire extinguishing fluid. Pyrene. was demonstrated by J. D. Cole in Room 1825. American Moving Picture Machine Company. — Was represented by Eric Morrison of Xew York, who demonstrated the many good points of the Standard machine in Room 1826. His machine was an active competitor for honors at Orchestra Hall. Kansas City Slide Company. — Made an extensive display of announcement and player slides in Room 1807. A clock slide exhibited by this firm attracted a great deal of attention. Exhibitors Advertising Company. — This company, which was located in Room 1806, was represented by V. R. Rouls and C. C. Pyl'e, who explained the merits of their licensed posters and slides to the many visitors. A ticket-registering device is also handled by them. Mirror Screen Company. — -The Mirror screen. Room 1849, was represented by F. J. Rembusch, who was assisted by F. P. Bloomfield. A souvenir mirror was distributed to the guests. International News Service. — L. M. Davis occupied Room 1853. showing International News Service current events slides, and Pathe Weekly Lobby displays. American P'hotoplayer Company. — The exhibit of this company attracted considerable attention through the operation of their instrument which was installed in Room 1847. By the use of this player it is possible to obtain practically all of the orchestral effects that could be desired. The exhibit was under the charge of C. C. Spaulding, president of the company, who was assisted by B. R. Van Yalkenburg, the inventor of the instrument. Decorators Supply Company. — Catalogues and circulars were issued by this company from their headquarters in Room 1850. They were represented by A. F. and R. D. Powers. American Song Slide and Poster Display Company.: A. B. C. posters, photoplayer and announcement slides were exhibited by this company under the direction of A. L. Heyman in Room 1850. J. C. Deagan. — Nearly everybody at the show availed themselves of the privilege of playing the electric bells or Vitaphones on display in Room 1845. The Vitaphone, which consists of a series of electrically operated chimes of beautiful tone, was the principal feature of this exhibit, and their value was thoroughly impressed on the visitors by J. C. Deagan, Jr. Essanay Film Manufacturing Company. — The Essanay headquarters, Room 1811, were a most popular retreat for both the visitors and the exhibitors. Besides the cigars and drinks that were proffered to all, the entertainment committee, which made things pleasant for the guests, distributed unique watch fobs and hat pins bearing the Essanay Indian head. Charles Stark. E. R. Day. H. Tipton Steck and Miss Dolores Cassinelli entertained in behalf of the company. Film Supply Company. — The headquarters of this company was located in Room 408, and it was there that the popular Film Supply Daily was issued by editors Raver and Magic, with the farther assistance of Furnham, McArdle and Bert Adler of the Thanhouser Company. It was far from the madding throng of the "Midway," but it was a busy place at that. Universal Film Company. — The hustling Universal of Room 1848 was the most prominent feature of the convention. To recite their activities in detail would require an extra edition of Motography. This was the room in which the enterprising Universal daily was edited by Joe Brandt, Joe Engel and Aubrej Kennedy, and it was also the headquarters of the celebrated Universal Band of rotunda fame. Besides all this, the Universal Company were the sponsors of the boat ride, one of the prominent features of the convention. D'Akcy Ticket Vending Machine Company. — Mr. F. P. D'Arcy, who is the. owner of a theater in Kalamazoo, Mich., demonstrated his ticket vending device in Room 1813. To meet his own needs. Mr D'Arcy developed this machine, and finding it met every need, decided to place it on the market. The Rudolf Wurlitzer Company. — The Wurlitzer Company occupied Room 1716, where it exhibited several of its instrument.'.. Another instrument was installed at Orchestra Hall. where the pictures were shown. '1'be exhibit was in charge of T. P. Clancy, G. H. Parker and A. Libbin. Trade Papers. — Nearly ever} paper or magazine exploiting moving pictures w. ented al the convention. The Mirror was represented by Mr. Bee< rofl : the Hill Hoard by J. H. Mayer and C. J. Yer Halen in Room 1804; the Clipper by Warren Patrick; and the Morning Telegraph by J. D. McArdle and J. W, Farnham in Room 412. The Moving Picture World was represented by J. S. McQuade. G P. von Harleman and '• M Gabe, who were assisted by W. S. Bush and 1. L. HofT from the New York office, in Room 1K46. The Moving Picture News was represented by A. H. Saunders.