We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Nineteen-Eighteen STUDIO DIRECTORY 31
llillllllllllllliiiiiiiiiiiiiiiiiiiiiiiiiilllliil
The Story of an Institution (Continued from Preceding Page)
Norway, Russia, Scotland, Siam, South Africa, South America, Spain, Straits Settlements, Sweden Switzerland, Wales, West Indies.
This magazine-newspaper contains from 138 to 284 pages every issue.
The 1917 volume of Motion Picture News comprises 8600 pages.
The pages of a single issue of Motion Picture News for 1917 if put end to end would extend a mile in length. The pages of all the copies printed in 1917 would stretch end to end from New York to Bombay, India, via London.
The payroll staff of Motion Picture News comprises fifty-three people. Our salaries are high in the publishing world. We are in receipt, almost daily, of applications for editorial staff work from newspaper men all over the country.
In addition to our fifty-three salaried employees and our large editorial staff, regular field correspondents on space rates are maintained in every exchange centre of the United States and Canada.
Branch offices are maintained in Los Angeles with four employees; and Chicago with three employees.
Two sub-editions of Motion Picture News are already maintained — the West Coast and the Central States — for subscribers in a total of sixteen states, giving them a wealth of local news impossible in a national edition. More of these sub-editions covering other groups of states are under way. These sub-editions appear each week as inserts in the regular copies of Motion Picture News so that the subscriber gets "two in one," — a national weekly plus a local weekly newspaper. These sub-editions are maintained at considerable expense. They, too, have special field correspondents.
The offices of Motion Picture News cover over half an entire floor space in the Godfrey Building, New York City. Eight dictaphones are required to answer correspondence. Telephone calls outgoing and incoming average five thousand a month or sixty thousand a year. Telegrams sent and received average one hundred and twenty a month or one thousand four hundred and forty a year.
The circulation department alone has nine employees headed by a man who built up and had charge of the circulation of one of the largest and best national periodicals. A complete circulation unit, employing multigraph, mimeograph, addressograph and graphotype outfits is geared up as if it were handling a million circulation. Card files scientifically keep track of everyone in the industry.
The complete annual expense of Motion Picture News is nearly a quarter of a million dollars.
These few salient facts — many more could be cited — will give an idea of the amount of work and resources employed in the weekly production of this remarkable magazine-newspaper. We know of no other weekly publication into which as much effort and expense is put. Many a trade journal of consequence in other big industries is published with half the editorial work that goes into the "News," and half its general expense and resources.
«J MOTION PICTURE NEWS is big because it meets the all-around service needs of a big industry, an industry of the fifth estate and ranking fifth among the nation's industries.
<J MOTION PICTURE NEWS is novel because these needs are novel.
CJ MOTION PICTURE NEW7S is a powerful and constructive factor in this big, new industry because it is solidly and fearlessly and wholly independent.
^cTPfy
d&LU>/(?h