We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
What are you selling , Mr. Exhibitor ?
PICTURE
ENTERTAINMENT
. ... of course!
Then you need to know —
1. CURRENT RELEASES,
the definite title, star and number of reels, when it is ready for showing. This column helps you to date your pictures.
2. THE PICTURE GUIDE
gives you detailed information about the feature pro¬ ductions and helps you to know what you are selling to your patrons.
3. SHORT SUBJECTS,
a page acquainting you with the little features that are an important part of your every program.
4. WHAT THE PICTURES DID FIRST RUN
reports by the managers of the large theatres in the leading city in your trade field that guide you further on the merits of the pictures for which you have con¬ tracted.
5. BOX OFFICE REPORTS,
telling how the picture went over with the subsequent run theatres.
6. EXPLOITATION IDEAS,
giving you practical and proven ways of putting the picture over.
7. EQUIPMENT NEWS.
Projection is an important part of your theatre. Good projection is essential to your business. This page will give you the important equipment news, about new developments in this line and about the older ones that are useful and valuable to you.
8. AND LAST, BUT NOT LEAST,
the important trade news of national importance; fea¬ ture articles of interest and value; and of still greater interest, the trade news while it is news of what’s going on in your HOME region.
You get all of this EVERY WEEK in your HOME trade paper.