Movie Age (1927)

SEPTEMBER 3, 1 927. PAGE 17 — . jt . k ■ *='■'' ** . * w ■■■■. WHAT THE PICTURE DID FIRST RUN > v * V ■ ** * . * . ■ K ■ It AT OMAHA THEATRES WEEK ENDING AUGUST 27 RIVIERA The Way of all Flesh. Distributed by Paramount. BUSINESS: Very fine. AUDIENCE REACTION: Comment to the effect that it was the best pic¬ ture seen in Omaha for many months. HIGHLIGHTS: The happy home of the genial bank cashier hero, the trip to the city, the awakening by being tricked by a woman of the world, the thrill of later seeing his son as a noted artist and his return to his former home on Christmas eve where he is not rec¬ ognized. THEME : Emil Jannings plays the part of a bank cashier and is trusted with a fortune in bonds which he takes to the city to sell, and his yielding to tem¬ ptation just once which changes for¬ ever his identity and career. He loved and respected his wife and family but in a moment of weakness yielded to the way of all flesh. SUMMARY: A picture that is mar¬ velously human in its appeal, and a story that carries the audience with it portraying the joys of a happy father and the sorrows of a ruined husband. ENTERTAINMENT MERITS: 98 per cent. RIALTO Metropolis. Distributed by Paramount. BUSINESS: Excellent. AUDIENCE REACTION: Very good. HIGHLIGHTS: Very spectacular and futuristic, the strike of the workers and the flood of the city beneath the sur¬ face of the earth. THEME: A story of love and life in a big city a thousand years from now, and the inventor who builds a beautiful mechanical woman that has everything but a soul and conscience. SUMMARY : A picture far above the average program calibre, and one that will draw big because it is so different and weird. ENTERTAINMENT MERITS: 80 per cent. SUN The Beloved Rogue. Distributed by United Artists. BUSINESS: Opened very big and held up fair at last of week. HIGHLIGHTS: Romantic. Lots of ac¬ tion. A costume picture. THEME: A story of the 15th century concerning life and loves of a cele¬ brated poet and vagabond. SUMMARY : A big special with a good cast. ENTERTAINMENT MERITS: 75 per cent. MOON Held by Law (first half of week.) Distributed by Universal. The Unknown, (last half of Week.) Return engagement. Distributed by Metro-Goldwyn. BUSINESS: Excellent entire week. HIGHLIGHTS: “Held by Law”— the heroine’s father is convicted of murder although innocent of the crime. His daughter finally clears his name. THEME : A detective story of unu¬ sual quality and has many tense and in¬ teresting moments. SUMMARY: “Held by Law”— a little better than the average program picture and one that will please almost any audi¬ ence. “The Unknown” — A typical Lon Chaney picture that will please all Chaney fans. ENTERTAINMENT MERITS: 80 per cent, first half and 90 per cent second half. WORLD Matinee Ladies. Distributed by Warner Bros. BUSINESS: Good. HIGHLIGHTS: Big shipwreck scene. THEME: A gay tale of lonesome wives and dancing men. SUMMARY : An average program pic¬ ture. ENTERTAINMENT MERITS: 75 per cent. AT DES MOINES THEATRES WEEK ENDING AUGUST 27 DES MOINES Magic Flame, Ronald Coleman, Vilma Banky. Distributed by United Artists. BUSINESS: Very good. AUDIENCE REACTION: Favorable. HIGHLIGHTS: Ronald Coleman’s act¬ ing of dual role, photography. THEME: Story of circus life in Europe. ENTERTAINMENT MERITS: 90 per cent. STRAND (First half of week.) The Bugle Call, Jackie Coogan, Claire Windsor. Distributed by Metro Goldwyn. BUSINESS: Good. Mostly children. AUDIENCE REACTION: Children enjoyed it. HIGHLIGHTS: Fight with Indians. THEME: Jackie has a step-mother whom he does not like but who acquires his love following a battle with Indians. ENTERTAINMENT MERITS: 90 per cent. STRAND (Last half of week.) For the Love of Mike, Ben Lyon, Geo. Sydney. Distributed by First National. BUSINESS: Fair. AUDIENCE REACTION: Enjoyed picture. HIGHLIGHTS: Comedy moments. THEME: An Irishman, Jew and Scotchman adopt a baby to which they are fathers until manhood sending him through college and helping him in a dif¬ ficult position in which he is estranged through gambling and drinking. ENTERTAINMENT MERITS: 90 per cent. CAPITOL After Midnight, Norma Shearer. Distributed by Metro-Goldwyn. BUSINESS: Good. HIGHLIGHTS: Night club scenes, the taxi turns over. THEME : A demure type of girl be¬ comes like her modern sister thus losing her sweetheart’s love; the two are united when the sister of flighty habits is killed. SUMMARY: Not as good as some that this actress has made. Stage show is the real drawing card at this theatre. ENTERTAINMENT MERITS: 80 per cent. iW. -X. .X. ■ Jfc . 1 CURRENT RELEASES , iy V — V Week ending September 3, 1927 F B O Breed of Courage, Ranger 6 reels. Not for Publication, Ralph Ince, 7 reels. The Beauty Parlor, 2 reels. The Permanent Rave, 2 reels. Mickey’s Circus, 2 reels. News Laffs, No. 1, 2 reels. FIRST NATIONAL Camille, Norma Talmadge, 8 reels. The Red Raiders, Ken Maynard, 6 reels. FOX Loves of Carmen, Dolores Del Rio, 8 reels. Wintry Alps, Variety, 1 reel. METRO-GOLDWYN Foreign Devils, Tim McCoy, 7 reels. The Sting of Stings, Charley Chase, 2 reels.