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New Spice for Your Tro grams!
Short Feature Show
RECENTLY we viewed a program of short subjects which afforded a complete show in itself. The pro¬ gram consisted of a group of Educational Pictures pre¬ sented by Mr. E. W. Hammons at a private exhibition in Wurlitzer Auditorium, New York City. This exhibition came to us as renewed evidence of the splendid type of entertainment which short subjects, of good quality and proper selection, afford. This program as presented by Mr. Hammons was a thoroughly good show — so good that we believe it would be able to contend successfully against the usual type of program offered by leading pic¬ ture theatres.
This program had in a full measure the extremely valuable element of variety. From the opening eartoon novelty to the closing two-reel comedy the program moved swiftly, without limp or pause. It contained a lot of unfailing comedy, together with considerable material of general interest. It would have offered stiff competi¬ tion to any average program of the usual kind and we have seen many programs built around even so-called specials which afforded considerably less real entertain¬ ment.
This exhibition also impressed us with the very fine progress that is being made in the betterment of short subject quality. The pictures individually and 4 col¬ lectively reflect much credit upon the producers and
upon the distributor. Exhibitors Herald
Felix the Cat
in “The Non-Stop Fright” “Laughable from beginning to end.”
— Motion Pictures Today
Outdoor Sketches by Robert C. Bruce “The Cry of “The Hot
Winter” Place”
“Beautifully and artistically photographed.”
— M. P. World
Lloyd Hamilton in “At Ease”
“Lloyd Hamilton at his best .... Book it for an ace.” — Film Daily
Kinograms — News Reel “All that could be desired in an up-to-date news reel.” — M. P.World
Lupino Lane in “A Half-Pint Hero”
“Screamingly funny.”
— Motion Pictures Today
“Holly-Nuts”
Curiosities — The Movie Side-show “Photography is excellent . . . idea is novel . . . incidents refreshing.” — Film Daily
Dorothy Devore in “Up in Arms”
“Exceptionally fast and peppy.” M. P.World
<( Educational exhibited representative issues of their various series of offerings for the 1927-8 season. . . . Each was an excellent example of its class, and promises well for Educational^ product for the new season. _m. P. WORLD
UXlilOTLcU (J [ LI ^
^ “THE SPICE OFTHE PROGRAM” /
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EDUCATIONAL FILM EXCHANGES. Inc.
President
Member , Motion Picture Producers and Distributors of America, Inc. Will H. Hays, President
OMAHA, NEBR., 1508 Davenport, Leo Blank, Mgr. DES MOINES, IOWA, 1005 High Street, J. Winn, Mgr.