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GIVE those feeble, |
overworked words a rest •
There is too much competition in this business today for bad or “just ordinary” copy to be effective. The public is more “choosy” in seeking its entertainment. And with radio and other attractions in competition to movies, it is necessary to “sell” your pictures to them in a way that will arouse interest.
Those worn-out old words like “best,” “amazing,” “marvelous,” etc., have long ago lost their punch. There has been too much week-kneed advertising copy and the public has got to be told about your shows in different words — words and phrases that are fresh, snappy, chatty and convincing— AND THAT PACK AN UNFAILING PUNCH !
will give you “go-getter” copy that never fails to bring in the patrons
THE IDEA is NEW — nothing just like it has been offered to exhibitors before. It is not a treatise on advertising telling you only how to advertise — it is chock full of ideas and copy that you can actually put to use — READY-MADE copy that is printed on one side of a sheet, perforated, so that it can be clipped out and inserted in your ads without alteration.
THE IDEA is a sure cure for that pernicious theatre ailment — empty seats. THE IDEA is a SEAT SELLER — and how!
It’s worth hundreds of dollars
to you and may make you thousands
—and yet it costs you nothing—
MAIL TODAY
Contents of “THE IDEA”
Policy Advertising copy (with illus¬ trations)
Headlines, catch lines, and phrases Romantic copy “Heavy” copy Unusual copy
Program copy Star copy “Jazzed” copy Comedy-Drama copy Society copy “Mother” copy Melodramatic, thrill and western copy Miscellaneous copy
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Date _ 1927
MOVIE AGE
414 South 13th St., Omaha, Nebr.
Here’s my two dollars for a year’s subscription, which I understand includes the supplementary issue of THE IDEA.
Name _
Theatre _
Address _
Town — _ _ State
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