Movie Age (1927)

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You Can Lead a Horse to Water And You CAN Make Him Drink! SMfiA In the Show Business — the big job is leading the patron to the box-office. Once you get him there he’ll buy a ticket. It’s an easy job if you use the RIGHT COPY— snappy, spicy, convincing copy. “THE IDEA” not only shows you how but gives you READY-MADE COPY that you can readily adapt for use on any picture. —And More! _ IT’S FREE^h _ Date _ 1927 MOVIE AGE 414 South 13th St., Omaha, Nebr. j Here’s my two dollars for a year’s subscription, [ which 1 understand includes the supplementary i issue of THE IDEA. j Name _ | Theatre _ _ I I Address _ Town State Contents of “The IDEA” Policy Advertising copy (with illus¬ trations) Headlines, catch lines, and phrases Romantic copy “Heavy” copy Unusual copy Program copy Star copy “Jazzed” copy Comedy-Drama copy Society copy “Mother” copy Melodramatic, thrill and western copy Miscellaneous copy