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PROTECTION !
(No. 559. — Straight from the Shoulder Talk by Carl Laemmle,
President of the Universal Pictures Corporation )
THE VERY SMARTEST EXHIBITORS IN THE WORLD ARE BUYING THE Universal output from top to bottom and using it as the backbone of their year’s supply.
WHATEVER ELSE THEY MAY NEED TO COMPLETE THEIR YEAR'S bookings are bought here and there, according to the individual needs and possibilities of the situation.
IN DOING THIS, THESE SMART EXHIBITORS ARE GIVING FURTHER proof of their smartness. They know that year in and year out the Universal average is better than that of any other concern. They know that over the longest stretch of years, Universal has delivered the goods just a little better than anybody else.
FROM TIME TO TIME, THIS OR THAT PRODUCING COMPANY HAS seemed to have an advantage over others in its year's product. But such an honor has never stayed with any single company more than a year or, at most, two years at a time.
WITH UNIVERSAL, OVER ALL THE YEARS, THERE HAS BEEN A NEVER*
ceasing progress and improvement. It is remarkable to look back over the years and review the amazing steadiness and reliability of the Universal product. True, Universal has had its seasons when parts of the program were not up to standard, but there never has been a season when its winners did not overshadow its weak sisters tremendously.
OVER TEN THOUSAND UNIVERSAL COMPLETE SERVICE CONTRACTS
have been signed and put in operation since this plan was devised.
JUST THINK WHAT THAT MEANS! NOTHING EVEN APPROACHING it has ever occurred in the history of the moving picture business. No company in all the world can give such proof of the deep-rooted trust and confidence imposed in it by
buyers of moving pictures !
THIS MEANS THAT IN MORE THAN TEN THOUSAND CASES EXHIBL tors have signed up to take everything Universal produces. Blindly. With absolute confidence. Without the slightest fear that Universal will fail to make good. And these contracts have been signed months and months before most of the pictures have even been started in production at Universal City. In many cases the contracts have been signed before Universal had even bought all of the stories it intended to produce to
carry out such contracts.
HERE ARE THOUSANDS OF PROOFS THAT WITH UNIVERSAL AS YOUR backbone, you are ready for anything that may come. Your worries are ended. Your safety is assured and insured. You don't care a rap what changes may come in the industry, for you are safe and sound in the Port of Protection.