Movie Age (1927)

PAGE 6 MOVIE AGE FBO February Jubilee To Mark Second Anniversary For Pres. Jos. P. Kennedy To commemorate the second anniver¬ sary of the entrance of Joseph P. Ken¬ nedy, president of FBO Pictures corpo¬ ration, into the motion picture business, the month of February, 1928, will mark the commencement of a campaign by the company to strengthen the good will that exists between the organization and motion picture devotees. JOSEPH P. KENNEDY The highlight of FBO’s February Jubilee will be a special drive by the sales force, already inaugurated, to place an FBO picture, either a special, a feature, or a short subject, in every theatre in the United States and Eng¬ land, sometime during the month of Feb¬ ruary. A national advertising, publicity and exploitation campaign on the entire fore and during the month of February. FBO product will be inaugurated beSpecial press books, special paper and an entirely new line of accessories will be furnished exhibitors so that they make February a jubilee month for themselves, as well as for FBO. During February, five features and four short subjects will be ready for exhibitors, in addition to the product already announced. “Her Summer Hero,” a story of the amorous adven¬ tures of a lifeguard at a summer resort, is listed among the February offerings. The picture, which was filmed at Cata¬ lina Island, in California, boasts a cast which includes Duke Wahanamoku, holder of the world’s record in the 50yard dash; Clyde Swensen, American representative at the Olympic games; Bar “King of Kings” in Some European Regions Alfred M. Cohen of Cincinnati, inter¬ national president of the Independent Order of B’nai B’rith, announced Tues¬ day of this week that the owners of the film version of the life of Christ, “King of Kings, have agreed not to present it in certain European countries. Its exhibition, it is feared, would cause anti-Semitic disorders. and Lee Jarvis, Pacific Coast champion, These, with a half score of other acquatic celebreites competed in an ex¬ hibition race in which Hugh Trevor, leading man, Duane Thompson, Sally Blane, James Pierce, Harold Goodwin, and Cleve Moore participated. “Wallflowers,” an adaptation of the Temple Bailey best seller, is another of the February highlights. The players in “Wallflowers” include Jean Arthur, Hugh Trevor, Mable Julienne Scott, Lola Todd, Crawford Keat and Charles Stevenson. “Coney Island,” which Ralph Ince re¬ cently completed, was made when Ince came to New York expressly to film ex¬ teriors for the picture at the famous pleasure resort. Lois Wilson, Louila Mendez and Rudolph Cameron share fea¬ tured honors. “Legionaires in Paris” is another film that will help make February a Jubilee Month for FBO. Filmed dur¬ ing the Legion convention in Paris a couple of months ago, the picture is a comedy of the adventures of two legion¬ aires during their brief sojourn in Paris during the convention. A1 Cooke and Kit Guard, well known comedy pair, portray the two legionaires. “The Harvester,” a screen version of Gene Stratton-Porter’s novel, which broke all records during its run at the New York Hippodrome, should reap a harvest for exhibitors during February. Like all Gene Stratton-Porter product¬ ions, “The Harvester” is a “natural.” Other February releases include a Tom Tyler western, “When The Law Rides”; “The Riding Renegade” with Bob Steele; “Fangs of the Wild” with Ranger, the wonder dog, and four short subjects, inclding a Mickey McGuire two-reeler. “Mickey” in School,” based on the cartoons by Fontaine Fox; “Oui, Oui, Heidelberg,” a Larry Darmour Standard Fat Men Comedy, with the three fat men and two “Newslaffs” travesties on the news events of the day, by Bill Nolan. “Sadie Thompson” Booked Gloria Swanson’s “Sadie Tompson” has been booked by Publix, Loew’s, Skouras, Sanger, Stanley, Balaban & Katz, Dipson-Zimmerman, United Ar¬ tists Theatres, Costen and practically every major circuit in the United States, it was announced yesterday from United Artists’ New York office. The national release date of the picture is January 14. Aside from these big circuits, United Artists said that hundreds of in¬ dependent key runs already have booked the Swanson picture. t Three Important Names Added to Personnel of The Columbia Studios Three prominent names — Earl Hud¬ son, Elmer Harris and Leroy Johnston — were added this week to the executive personnel of the Columbia studios where the company is now starting on the sec¬ ond half of its present season “Perfect Thirty.” Earl Hudson, responsible for “Flam¬ ing Youth,” Colleen Moore’s greatest picture and first of all jazz-flapper pic¬ tures, has been signed as supervisor. He was in charge of First National pro¬ duction for several years both on the West and East Coast. Among the many successes he supervised were “Black Oxen” and “Men of Steel.” Elmer Harris has been put in charge of Columbia’s enlarged scenario depart¬ ment. Mr. Harris first gained fame as a short storry writer and playwright. Among his stage successes were “So Long, Letty,” “Sham,” “Canary Cot¬ tage” and “The Great Necker.” He entered pictures as scenario writer for Paramount, became production manager for Realart, and has been affiliated with De Mille since P. D. C. was organized. Leroy Johnston succeeds Mike New¬ man as director of studio publicity. Mr. Johnston was identified with Finkelstein & Ruben and later joined the First National studio publicity department. He handled the publicity on several of their production units, before being put in charge of the company that visited colleges all over the country in a search for the ten best college-boy types. Mr. Johnston also handled the nation-wide publicity campaign on this contest. Complete Hampton Films The two Hampton Productions, done in natural color by Educational Film Exchanges, Inc., are rapidly nearing completion. “The Call of the Sea” will be released on January 1. It is expect¬ ed that “Love’s Springtime,” the other subject in this group of two-reel classics in technicolor, will be completed in time for release a short time afterwards. Hope Hampton plays the leading role in both pictures.