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DECEMBER 31, 1927
PAGE 17
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: WHAT THE PICTURE DID FIRST RUN
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AT OMAHA THEATRES WEEK ENDING DECEMBER 24
ORPHEUM
The Rush Hour, Marie Prevost, Har¬ rison Ford.
BUSINESS: Good.
AUDIENCE REACTION: Liked it.
SUMMARY: Story of a girl who works in a steamship ticket office with the ambition to go abroad. Discovered as a stowaway, she is forced to work out her passage, furnishing a humorous element.
ENTERTAINMENT MERITS: 85 per cent.
SUN
(Fox), Olive
Borden, Neil
Joy Girl
Hamilton.
BUSINESS: Fair.
AUDIENCE REACTION: Pleased.
SUMMARY : A story defending mod¬ ern youth, with Olive Borden as the girl who sets out in search of adventure and a wealthy husband. The episode takes her through the resorts, clubs and fashionable homes of the rich.
ENTERTAINMENT MERITS: 75 per cent.
SHORT SUBJECTS: Our Gang com¬ edy, Yale versus Harvard.
a cafe in which both work. A comedy of complications and laughable inci¬ dents.
ENTERTAINMENT MERITS: 60 per cent.
SHORT SUBJECTS: Buster Brown comedy, “Buster, Don’t Forget.”
RIVIERA
She’s a Sheik, Bebe Daniels, Richard Arlen.
BUSINESS: Average.
AUDIENCE REACTION: Fair.
SUMMARY: Bebe Daniels as the dashing daughter of the desert who kid¬ naps the man she loves. Bebe distinc¬ tively burlesque the sheik in her own fashion. '
ENTERTAINMENT MERITS: 70 per cent.
WORLD
On Ze Boulevard (M-G-M), Lew Cody, Renee Adoree.
BUSINESS: Good.
AUDIENCE REACTION: Pleased. SUMMARY : The drama of a French waiter and his fiancee, the cashier of
MOON
Great Mine Disaster (Universal), Ma¬ rie Dresser, Jason Robards.
BUSINESS: Very good.
AUDIENCE REACTION: Well pleased.
SUMMARY : From Lucien Cary’s
story “Red Flannels,” with the back¬ ground of a college and mining town. Mother love forms the theme of the drama.
ENTERTAINMENT MERITS: 90 per cent.
SHORT SUBJECTS: “A Wolf in Cheap Clothing.”
AT DETROIT THEATRES WEEK DES MOINES
Valley of the Giants (First National), Milton Sills.
BUSINESS: Good.
AUDIENCE REACTION: Good.
SUMMARY : Playing a pre-holiday week when there is usually a slump, this feature did much better than usual.
ENTERTAINMENT MERITS: 90 per cent.
CAPITOL
Man Crazy (First National), Dorothy Mackaill, Jack Mulhall.
BUSINESS: Good.
AUDIENCE REACTION: Good. SUMMARY : Did fairly well against strong competition.
ENTERTAINMENT MERITS: 85 per cent.
STRAND
Two Flaming Youths (Paramount), Chester Conklin, W. C. Fields.
ENDING DECEMBER 24
BUSINESS: Fair.
AUDIENCE REACTION: Fair. SUMMARY : On half week run this comedy did fairly well.
ENTERTAINMENT MERITS: 80 per cent.
STRAND
Spring Fever (M-G-M), Wm. Haines, Joan Crawford.
BUSINESS: Good.
AUDIENCE REACTION: Good. SUMMARY : Did trifle better than average on half week run.
ENTERTAINMENT MERITS: 85 per cent.
Open Sioux City Orpheum
The Orpheum circuit opened their new Orpheum Theatre at Sioux City last week. The old Orpheum was taken over by A. H. Blank and re-named the Capitol.
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! CURRENT RELEASES ■
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Week of January 1, 1928
EDUCATIONAL
There It Is, Charley Bowers, (2). New York’s Sweetheart, Curiosity, (1).
Fall In, Monty Collins, (1). Dummies, Larry Semon, (2).
FIRST NATIONAL Shepherd of the Hills, Molly O’Day,
(7).
FOX
No Other Woman, (7). Hot H ouse Hazel, (2).
PATHE
The Masked Menace, No. 9, (2).
The Broncho Buster, Aesop Fables,
(1).
On To Reno, Marie Prevost, (6). Laddie Be Good, (5).
The $24 Island, (1).
UNIVERSAL
Cohens and Kelly in Paris, George Sidney, (7).
The Air Patrol, A1 Wilson, (5).
Boss of the Rancho, Bob Curwood,
(2).
WARNER BROTHERS If I Were Single, May McAvoy, (7).
Special New Year’s Eve
Shows at Iowa Theatres
Theatres over the state are planning on special New Year’s Eve shows, with quite elaborate plans being made for the special midnight shows. The thea¬ tres of the A. H. Blank chain over the state will all have special New Year’s eve shows in accordance with their reg¬ ular custom, while many exhibitors who have not previously had these special shows will this year give parties at which the movie patrons may celebrate as the New Year comes in.
The Capitol, of which Harry Watts is manager for the A. H. Blank-Publix chain, the Des Moines, Jess Day, man¬ ager, and the Strand Theatre, which is now under the management of Lionel Wasson, all will have special holiday shows and will have elaborate perform¬ ances on New Year’s eve with favors for all the guests and special stage en¬ tertainment.