Movie Classic (Sep-Dec 1931)

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Demand to know what complexion soaps are made of Palmolive tells you Read why these beauty experts— and 20,000 others— advise Palmolive CARSTEN of Berlin "The olive and palm oils in Palmolive Soap leave the surface of the skin in the best possible condition." SEILER of Geneva "We advise Palmolive because of its safe, soothing vegetable oil content. It provides thorough cleansing." ECHTEN of Budapest "Palmolive Soap is the finest natural skin cleanser known and, at the same time, a valuable emollient." EUGENIO of Milan "Vegetable oili — as embodied in Palmolive Soap — are your best protection against skin irritation." MASSE of Pans Every woman should aid her beauty expert by using Palmolive. Its vegetable oil content is safe, soothing." BERTHA JACOBSON of London "I warn against the harsh effects of soaps not made of olive and palm oils. Use Palmolive to retain beauty." HELEN MILNER of Cleveland "Soap and water? Of course, every SKin needs them. But be particular. We specify Palmolive." HEPNER of Hollywood "It is the vegetable oils of olive and palm that make Palmolive so soothing." ROBERT of Paris Washington. D. C. "Use Palmolive and you will be giving your beauty specialist the greatest help." Palmolive Soap is made of olive and palm oils MADAM — just a moment before you buy that soap. Is it for your complexion? Then by all means ask what it is made of. Use no soap on your face until you know. Don't let "beauty" claims confuse you. Many soaps promise to "beautify." But analyze their claims. Any of them. Do such soaps tell you they are made of cosmetic oils? No. — Olive and palm oils? No. — Vegetable oils? No. — Few soaps tell you what they are made of. Palmolive tells you Palmolive is made of olive and palm oils. That is very important in facial care. Palmolive contains no artificial coloring. Nc heavy "masking" perfume. Palmolive has no secrets. It is a pure soap — as pure and wholesome as the complexions it fosters. So pure, in fact, that more than 20,000 beauty experts the world over have united in recommending it. Because these experts — 20,000 of them — know what Palmolive is made of, they recommend its use. They believe in Palmolive Soap. They know it is made of vegetable oils — no other fats whatever. They know it is different — in cosmetic effect — from inferior soaps merely "claimed" to be beautifiers. Guard your complexion. When tempted to use ordinary soaps — remember — ask first what they are made of. Retail Price 10c \\JLoJp AJfijuJr Sc^jcro^icu/db Qjiyrx^Jbu)Lu>r\y 61