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What does this seal mean
when it's placed on a toothpaste?
It means, Madam, that this toothpaste has been accepted by the Council on Dental Therapeutics, American Dental Association
"X TAD AM, this seal is the most -LVJ. authoritative answer to the question "what toothpaste should I use?" It is placed only on toothpastes that have been accepted by the Council on Dental Therapeutics of the American Dental Association.
What is the Council on Dental Therapeutics?
This council is composed of 13 prominent men of science, appointed by the American Dental Association, chosen for their outstanding ability in various
branches of modern dentistry. Its purpose is to analyze the composition of dental products, such as toothpastes, and pass upon the claims that are made for them. The Council has no interest whatsoever in the sale of a product. Its only interest is to serve the dental profession and the public ■ — to act as a guide.
Be guided by this seal
The seal identifies products which have been passed on by the Council. Therefore, look for it, when you buy a toothpaste. It is your most authoritative guide.
and Colgate's costs but jfc?^C
COLGATE'S
BEARS THIS SEAL
ACCEPTED
AMERICAN
DlENTAL 'Assoc /Xtio:
SSOCIAi TlONy
Climaxing 30 years of leadership, Colgate's Ribbon Dental Cream has been accepted by the American Dental Association, Council on Dental Therapeutics. Colgate's has been more universally recommended by dentists through the years than any other toothpaste ever made.
This famous dentifrice stands alone. It has healthfully and completely cleansed more people's teeth than any other dentifrice in the world.
Colgate's sells for a low price — but only because it is sold in overwhelming volume. It is the quality of Colgate's — and quality alone — that has held its leadership for years and years.
Be guided by the seal of acceptance. Use Colgate's to keep your teeth healthfully and completely clean.
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