Movie Classic (Sep-Dec 1931)

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@onft Rasp Your Throat With Harsh Irritants NEW YORK, N. Y 66 It's toaste "Reach for a LUCKY instead" What effect have harsh irritants present in all raw tobaccos upon the throat? A famous authority, retained by us to study throat irritation says: "The tissues above and below the vocal chords and the vocal chords themselves may become acutely or chronically congested as a result of the inhalation of irritating fumes in the case of chemists for example." LUCKY STRIKE'S exclusive "TOASTING" Process expels certain harsh irritants present in all raw tobaccos. We sell these expelled irritants to manufacturers of chemical compounds. They are not present in your LUCKY STRIKE. So Consider your Adam's Apple — that is your larynx — your voice box — it contains your vocal chords. Don't rasp your throat with harsh irritants. Be careful in your choice of cigarettes. Reach for a LUCKY instead. Including the use of Ultra Violet Rays Sunshine Mellows — Heat Purifies Your Throat Protection — against irritation — against cough TUNE IN — The Lucky Strike Dance Orchestra, every Tuesday. Thursday and Saturday evert i n g o v « T N. B. C. networks.