Movie Classic (Apr-Aug 1932)

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was a careless wife till a beauty expert warned me // More than 20,000 experts advise one way to a youthful skin; daily use of Palmolive — only ±± world-known soap made of olive and palm oils. CARELESS wives! Neglect and indifference spoil thciryouthful freshness. They take chances with love, with happiness. . . . Unnecessary chances, since the right beauty care is so simple." So one beauty expert voices what many experts believe. Simple! Yes! Over 20,000 beauty experts outline a daily skin treatment. . .and every one has specified Palmolive Soap. Palmolive — because of the generous amount of olive oil put into every cake — because this priceless beauty ingredient makes it more than a soap . . . actually a beauty treatment, in itself! With your hands work a lather of Palmolive and warm water into the skin of face and throat. Rinse . . . first with warm water, then with cool. Feel the fresh radiance of your skin. The Rejuvenating Beauty Bath Shave a cake of Palmolive. Add 4 cups of water. Heat till the soap is completely dissolved. Pour this rich liquid into your tub. Massage the body with lather from another cake of Palmolive. Rinse! Then, you'll want to go places, do things. Careless wives, take heed! Let expert counsel warn you, now, today: keep your skin young, vital, radiant by observing the simple beauty treatments outlined here. Retail Prnc IO rieep Z/uit/ g23c/ioiru7ir£ L^mnplexioizy **An irritated ft \-. ■ fi . iW, which is vutJc of timetable alt. Itkeepi thin free 0} irritation, /citn ■ pttxiott !fjrr';-. . hcjutij'u!. " — Vinccni ol I I )i.-ttingmshcd I 53