Movie Classic (Mar-Aug 1936)

^ THIS IS THE WOMAN WHO SAID : "IMati tie cuAAetenee, ALL LAXATIVES ARE ALIKE!" The lady above made a mistake. A grave mistake . . . yet, lots of people make it. One day she was constipated, and took a laxative. Picked it at random. It happened to be a harsh, quick-acting cathartic that raced through her system in a couple of hours. It upset her. Nauseated her. Sent pains shooting through her stomach. Left her weak — weary . . . Such drastic remedies should never be taken, except on the advice of a physician. DON'T SHOCK YOUR SYSTEM When you need a corrective, don't make the mistake of assuming that all laxatives are alike. They're not ! You'll feel a whole lot better when you take a correctly timed laxative. One that won't rush through your system too quickly. And yet, one that is completely thorough. Ex-Lax is just such a laxative. It takes sufficient time — 6 to 8 hours — to work. Hence, your system is not thrown "out of rhythm." You aren't upset or nauseated. You don't suffer from stomach pains. Ex-Lax action is so mild, so easy, you scarcely realize you've taken a laxative — except for the relief you enjoy. A PLEASURE TO TAKE With Ex-Lax you say farewell to bitter, nastytasting purgatives and cathartics. Because Ex-Lax tastes just like delicious chocolate. It's a real joy to take — not a punishment. Get a box today — only 10c at any drug store. You'll also find a more economical family size for 25c. When Nature forgets — remember EX-LAX THE ORIGINAL CHOCOLATED LAXATIVE I TRY EX-LAX AT OUR EXPENSE! ( (Paste this on a penny postcard) Ex-Lax, Inc., P. 0. Box 170 FG56 I Times-Plaza Station, Brooklyn, N. Y. I want to try Ex-Lax. Please send free sample. I ■ Name J Address I Ci'y Age (If you live in Canada, write Ex-Lax, Ltd., 736 Notre Dame St. W., Montreal) L„__ J 10 Jesse L. Lasky and Mary Pickford want a trademark for their new production company — and offer rich prizes for your suggestions. Act NOW and win Jesse L. Lasky, Jacqueline Faye and Mrs. Sarah Lasky inspect the floral suggestion for a trademark presented by the Los Angeles Chamber of Commerce $1,000 For An IDEA! PRIZES totaling $1,000 for a new trademark ! That's the sensational offer of the newly-organized Pickford-Lasky Productions, made in co-operation with MOVIE CLASSIC, MOTION PICTURE and the magazines of the Fawcett Publications Screen Group. Jesse Lasky and Mary Pickford are seeking a trademark which will be distinctive and unusual. They offer you not only a small fortune in cash prizes but also the honor of creating a studio trademark which will be seen for years to come on the screens of the world's most important theatres. You may enter the contest NOW. Merely send in a clear exposition of your idea. A drawing may or may not accompany the description. All that is vitally important is to get your idea across ! Fancy embellishments will not influence the final selections of the judges, who are interested only in the power of your idea to deliver a MESSAGE. "One of the most effective trademarks in the history of motion pictures," said Jesse L. Lasky, president of Pickford-Lasky Productions, "was Movie Classic for May, 1936 that of the old Mutual Film Company. It pictured the face of a clock, with the slogan: 'Mutual Movies Make Time Fly.' "I always liked the design because it symbolizes my philosophy of the drama. The ceaseless passage of time holds the. secret of every story — each comedy and tragedy in life. Moreover, the legend expresses the ideal of all entertainment — to make time fly." Mr. Lasky's observation unleashed a train of reminiscences. He was discussing the Thousand Dollar TradeMark Contest, sponsored by Fawcett Publications, Inc., the purpose of which is to find a permanent tradeemblem that will serve to identify and symbolize Pickford-Lasky Productions. There was a lull in the shooting. Cameras had stopped grinding, lights were out ; only the hubbub which attends changing a set-up was vaguely disturbing. Grouped about Mr. Lasky were several principals of the One Rainy Afternoon cast — Francis Lederer, the star, perched on the edge of a grand piano, collar turned up ; Ida Lupino, play [Continued on page 58]