Movie Classic (Sep 1936-Feb 1937)

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THRILLING To the world's most permanent transparent lipstick has been added en amazing new ingredient that gives lips a more exciting glamour than they have ever had before! LIPSTICK DISCOVERY! ORDINARY INDELIBLE LIPSTICK Often the cause of lips becoming dull, dry, rough, wrinkled, old-looking and decidedly unattractive! THE NEW TATTOO % Contains a moistening agent that makes lips lustrous, moist, smooth, soft, youthful . . . irresistible! Why Some Lipsticks Make Lips Unattractive Of course, you want your lipstick to be permanent . . . your lips soft and smooth . . . their caress a never-to-be' forgotten thrill ! But you have probably learned that lipstick does not always make lips soft and smooth ! Ordinary indelible lipstick often makes them feel dry and parched, causing an unconscious and frequent licking of the lips in an effort to restore moistness and softness. This constant licking removes the lips' natural oils as well as the protective oils supplied by the lipstick, resulting in lips readily becoming dull, dry, cracked, rough, old looking . . . unattractive! How The New TATTOO Corrects All This With the New Tattoo you have all the permanence you could wish for . . . and the marvelous moistening agent it contains ends all desire to lick the lips . . . thus keeping them moist . . . softer and smoother than ever before . . . thrillingly, youthfully irresistible . . . without a wrinkle . . . without a line ! Instead of be TATTOO ing rough and dry, they'll be tattooed with thrilling transparent color . . . and instead of being dull they'll have a kind of lustrous, inviting, shimmering gloss and sparkle that is never denied . . . anything! Send Coupon For Trial Lipstick So that you can instantly see and feel the astonishing difference, a generous introductory size of the New Tattoo in a clever silver and black case will be sent for the coupon below and 10c to cover postage and packing. There are five exciting shades . . . the most famous colors ever put into lipstick ! Most women want more than one. So why not send for several shades of this miracle lipstick today ! You'll get an entirely new beauty thrill the instant you Tattoo your lips . . . with the New Tattoo ! Tattoo 11 E. Austin Ave., Dept. 18 Chicago Send me desired, trial size New Tattoo, postpaid. 10c enclosed for each shade as checked. D Coral (Orangish) □ Natural (Blood Color) D Hawaiian □ Exotic (Fiery) □ Pastel (Changeable) (Brilliant) Nnmf. Street City Rtnte