Movieland. (1950)

angry he let her contract drop. Today, no one seems to know if public demand will start Farley and Cathy out again in a follow-up picture. For, make no mistake about it, the public decides which love teams are believable and which are not. Despite the million-dollar advertising campaign GABLE’S BACK AND GARSON’S GOT HIM, “Adventure” flopped because no one could picture rough-and-ready Gable with ladylike Greer Garson. On the other hand, the love team of Greer and Walter Pidgeon are so right in the minds of movie-goers, that all of the major hits of Garson and Pidgeon have been in pictures in which they costarred. “Blossoms in the Dust,” “Mrs. Miniver,” “Mrs. Parkington,” “Madame Curie,” and — more recently — “Julia Misbehaves” have all been perfect vehicles for them as a team. On their own, they just don’t have the same audience-appeal. Sometimes, the love teams are not all sweetness and light. According to a re¬ cent poll, today’s fans like to see Lizabeth Scott and Burt Lancaster paired to¬ gether. In both “Desert Fury” and “I Walk Alone,” there was a universal ac¬ ceptance of them as a team. Another couple — on the scarlet side, perhaps, but none the less alluring — is Joan Bennett and Dan Duryea. He com¬ plements her brand of sex appeal so effectively that some eager fans have seen “Woman In The Window” and “Scarlet Street” eight and nine times. This isn’t Prince Charming on his white charger stuff, but it does point out that the public is smart. Ticket buyers know exactly when casting is right. Both Joan and Dan hit new strides in their careers as a result of their love team. If they made another such picture together, the picture would be a box office natural. A ready-made audience is waiting for them. There is also the case of Glenn Ford and Rita Hayworth. For years. Glenn was cast as a nice young man. Then he came along and slapped Rita in “Gilda,” and the fans went wild. As a hot love team, they were an immediate and sen¬ sational success. Other pictures, in which they were starred separately, just never hit the same high. In “The Loves of Carmen,” they’re together again and packing them in all over the country. Fans were lucky that both Glenn and Rita were under contract to the same studio, for many things besides suitabil¬ ity determine whether or not stars can be paired together. Lots of times, fans write to Movieland and say, “Why can’t Tyrone Power and Lana Turner be cast in a picture together?” What the fans don’t realize is that me¬ chanical problems often prevent the cast¬ ing of stars. Not only are Tyrone and Lana under contract to different studios, but now personal differences would probably make it impossible for either of them to agree to a loan-out. Other times, the studios don’t have the right story for a team. When audiences first saw Doris Day and Jack Carson in “Romance on the High Seas,” there was an immediate demand for a follow-up picture. Maybe Warners’ have found such a story by now, but, if they don’t start production soon, they will lose a lot of money. For the public has indi¬ cated that they will pay to see Doris and Jack together now. There are studio politics, friendships — many things the average fan doesn’t know about — that sometimes make it im¬ possible to cast certain couples together. As an example, when Sonny Tufts first caused fans to swoon in “So Proudly We Hail,” in which he bashfully wooed Paulette Goddard, the studio felt his per¬ sonality was strong enough to carry a picture alone. He has since done so. Paulette has gone on to rich dramatic roles. But the movie-goers loved them together. Paulette rallied; Sonny is having a more difficult time on his own. As a team, these two could have won and held a unique place in the hearts of filmgoers. Perhaps the gravest mistake producers make is not recognizing that the fans, the people who go to see movies, are the safest barometer of what kind of pic¬ tures should be produced. These fans say, “Please cast Joan Ben¬ nett and Dan Duryea again.” Or, “Let’s have more of Lana and Clark.” Or, “Make another ‘Gilda,’ please!” And, if you’re not certain which teams are destined for immortality, Mr. Pro¬ ducer, we’ve got news for you: Watch the fan mail! The End For a long time producers thought co-starring married couples wouldn’t “take.” But not any more. When Cornel Wilde and Patricia Knight make love in “Shockproof,” fans love it. NOW HOME COSMETIC GRAY HAIR! Give your gray hair natural¬ looking color again, yourself, in the privacy of your own home. Mary T. Goldman’s, wonderful clear liquid cosmetic, stops gray hair worries for thousands! So easy! Simply comb Mary T. Goldman's through hair. Won't bother wave, nor spoil hair texture. 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