Movie Makers (Jan-Dec 1930)

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IM«»^ME My«.H.EK9 Now you can have True Color Value Reproduction in Black and White Movies This picture was made with regular film. It lacks detail and contrast when compared with the picture oti the right. This is a Panchromatic Film picture. Note the sharpness of detail brought out by color contrast. Note the difference in the pictures above between Panchromatic Film and ordinary film '* PAN" Film briiigs out beauty heretofore lost in your pictures INSTINCTIVELY, you favor the picture on the right. A single glance suffices to show the remarkably faithful black and white reproduction ot the natural color values. Here is the kind of picture you want. . . the kind that CineKodak Panchromatic Film gives you. Why "Pan" Gives Better Quality Movies The chart at the lower right shows the colored light that may be reflected from a subject, and that, after passing through the lens, falls on the film. Ordinary film is mainly sensitive to violet and blue light only; very slightly sensitive to yellow and green, and practically not at all sensitive to red. Thus, when you take a picture with ordinary film, violet and blue are the only reflected colored lights that make appreciable impressions on the film. Other colors, to which the film is not sensitive, make no impressions, and, therefore, show as black on the screen. The results with "Pan" are very difl^erent. When you take a picture with "Pan," you get correct color values in varying shades of gray, for "Pan" is sensitive to all colored light. Not only the violet and blue, but red, green, orange, yellow and all other colored light is correctly recorded. Nor do you have to take brightly colored subjects in order to see the advantages of "Pan." They are equally evident even in a fall landscape such as that shown above. The picture at the left was made with regular film; that at the right with "Pan." Compare the two. Note, in the "Pan" picture, the contrasting detail in the foreground, the striking effect of the billowy clouds, the greater beauty of the picture as a whole. Even the subdued fall colors are given their proper color value by "Pan." That explains Cine-Kodak Panchromatic Film... it reproduces, in their correct black and white relationship, all the colors of natural light. . .it gives you the utmost in black and white photography. Beauty Heretofore Impossible Subtle shadings of skin, hair and eyes in portrait work, the interesting contrasts of foliage in landscape photography, magnificent shadow effects in cloud pictures . . . all are yours with "Pan." Daylight loading, "Pan" is just as easy to use as regular Cine Kodak film. Except tor portraiture, the Cine-Kodak Color Filter is recommended for general use with Cine-Kodak Panchromatic Film. Cine-Kodak Panchromatic Film is priced at S7.50 per lOO-foot roll, S4.00 per 50-foot roll. The Color Filter for the CineKodak, Model B or BB,/.i.9, is priced at 32.50; for the Model B or BB, 7.3.5, or Model B/.6.5, Si. 50. A special Front to accommodate the Color Filter on such Models B,/.3.5, as do not have a projecting ring in front of the lens is priced at $1.00. NGE Of PANCHROMATIC Fll RANGE OF ORDir ^^A ^^^ I^M y«t><W!9 Oranje Red EASTMAN KODAK COMPANY ROCHESTER, NEW YORK 225