Movie Makers (Jan-Dec 1936)

JANUARY 1936 AMPRO Bass offers jutnnci "a" the blsgest MODEL A bargain in the industry. This 16mm. AMPRO is equipped with 400 watt Biplane Mazda equal in illumination to 500 watt. High power cooling system, high speed mechanical re-wind. Centralized controls. Silent fibre gears. Forward and reverse. Oversize motor. Ideal for Kodachrome. Light weight. Ampro exclusive tilt. Originally $135. At Bass only $99.50 COMPLETE WITH CASE ORDER DIRECT from this ad. BASS personally guarantees 100% satisfaction. Your money back without red tape. BASS takes your present equipment as part payment. Write to BASS for details: BASS Bargaingram and catalog of other Ampro Models. Get the new BASS large catalog of 16mm. silent and Sound-on-Film Library. BASS CAMERA COMPANY DEPT. C 179 West Madison Street Chicago Camera Headquarters for Tourists Practical films ■ The Danbury Trojans, state professional football champions of Connecticut, may owe part of their success to movies, for J. L. Thompson, ACL, of Danbury, manager of the team, has movies made of every game. The camera is running at a speed of thirty two frames a second almost all the time that the ball is in play. The resultant slow motion pictures are shown to the team twice a week, and it is reported that they are very useful in correcting faults, the more so because Mr. Thompson, who coaches the team, also plays and, without the movies, he would not have direct knowledge of how the action appears from the sidelines. The film is taken from a twenty foot tower that commands an unobstructed view of the whole field. ■ In his Little Theatre of Commerce, William J. Ganz, industrial motion picture producer in New York City, has achieved something new and possibly something of great significance in the presentation of non theatrical films. Once a week, four selected sound on film industrial pictures are screened for an invited audience at the Little Theatre of Commerce at 19 East 47th Street, New York City. The program is presented twice during the day, and anybody interested in commercial motion pictures may attend. Any advertising executive may nominate an industrial film for screening on one of the programs, provided that the film illustrates how a definite merchandizing problem may be solved by the motion picture. ■ A 400 ft., Kodachrome reel, showing how fine wallpaper may be used in decorating a home, was completed recently by T. W. Willard, ACL, for Richard E. Thibaut, Inc., in New York City. This all interior color picture is of remarkable quality and clearly shows the various wallpaper designs that are featured. ■ In Brooklyn, N. Y., Mrs. E. F. Gureasko, ACL, recently has made a short picture of classroom activities in one of the Brooklyn high schools to show to parents who cannot attend Open School Week. The film presents the highlights of a typical day. B A new record in the rental of safe deposit boxes by the Lincoln Savings Bank of Brooklyn has been attributed directly to the production and use of a substandard advertising motion picture on the subject, according to Herbert Gerdts, ACL, advertising manager of that institution. A positive check on the film's effect was obtained by restricting its use to but one of the bank's four branches, which proceeded very definitely to outstrip the others and its own Reporting use of persona! films in serious fields previous record in safety deposit business. The success of this film, which was produced by Mr. Gerdts and presented on a continuous projector, has sold the Lincoln Savings Bank on the value of motion pictures in advertising. A new production, "plugging" the institution's Christmas Club services, has already gone before the cameras and will soon be in use. ■ So that his patients and prospective patients may know just what different kinds of dental work he has to offer and what these will involve in the way of elaborateness, Dr. Charles S. Webb, jr., ACL, in Bowling Green, Ky., has prepared two full reels of 8mm. film illustrative of his chief dental operations. When a hesitant patient inquires, let us say, as to just what it will mean to have a gold crown put on an ailing molar, Dr. Webb simply refers the patient to his attendant who runs off the appropriate demonstration reel. The two reels of film, reports Dr. Webb, have been his most successful aids to date in getting and holding business. ■ Audio Productions, Inc., reports recently completing a three reel picture embracing the activities of the Public Service of New Jersey. The three reels deal separately with the basic factors — gas, electricity and transportation. ■ Bee Culture is the title of a one reel picture on raising and caring for bees, recently filmed in Baltimore, Md., by Jerome C. Cvach, ACL. The reel depicts how a hive is equipped, how the colony lives and how honey is gathered. Taking honey from the hive and protecting the hives for winter are also shown. Mr. Cvach is using the film with talks for clubs and churches. B The courses of study and physical facilities for carrying them on at the Ottawa Technical School, in Canada, have been pictured in pleasing and well sequenced form by F. R. Crawley, ACL, in a 600 foot, 16mm. production, School Days at Tech. Mr. Crawley has not hesitated in his presentation to dress up the beauty and interest of his film with cinematic angles and simple, intelligent uses of double exposure and other effects, in proof of the theory that a record picture need not of necessity be plodding and commonplace in its treatment. A delightful multiple exposure sequence, picturing the bewilderment of a student at the mass of work which he envisions before him, stands out in a generally imaginative production.