Movie Makers (Jun-Dec 1928)

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'Presenting — Cine-Kodak Panchromatic Film A material that, in black and white, gives your movies a new naturalness, a?i added attractiveness. A decidedly forward step in better screen results. NEW realism . . . new beauty . . . new fidelity to nature's colors . . . new quality . . . absolute elimination ot halation! These are the paramount characteristics of the new Cine-Kodak Panchromatic Film, ready now at your Cine-Kodak dealer's. Cine-Kodak Panchromatic film marks a decided forward step in the quality of the pictures that you film. It places at your disposal a very definite means of improved screen results. Ordinary films are sensitive chiefly to blue and violet light, while to the eye green and red are brighter colors. As a result, there is a great difference between the brightness of colors as reproduced in photographs and as seen by the eye. Color-sensitive Panchromatic films, on the other hand, are sensitive to light of all colors so that with CineKodak Panchromatic Film the monochrome reproduction on the screen shows all colors more nearly in their accurate relationship. The advantages of CineKodak Panchromatic Film will be found in all fields of motion picture photography. In portraits, and especially in close-ups, the rendering of flesh tones is greatly improved. Colors, whether occurring in costumes or in landscapes, are rendered with much greater fidelity in their appearance to the eye; and the quality of distant views, especially when the color filter is used, is much improved. Clouds assume a beauty that ordinary film cannot possibly produce. The Cine-Kodak filter is recommended for general use with CineKodak Panchromatic Film. It should be used for landscape work and the photography of clouds, as well as for all cases where a definitely correct color rendering is desired. It is not absolutely necessary to use a filter with panchromatic film. Marked improvement will be noticed at once when this film is used, but this improvement is greatly increased by the use of a filter. Halation eliminated Another advance has been made in the packing of this new film. The paper leader has been eliminated and the protection of the film is assured by an opaque coating on the film itself, which disappears during processing. This opaque backing is more efficient than the paper leader as a protection from light during loading. The most noteworthy feature of this backing, however, is the entire elimination of halation, which invariably results, when, with ordinary film, pictures are made of white clothing in direct sunlight. The elimination of halation also makes for better rendition of distant scenes. Easily used The amateur encounters no difficulties when using CineKodak Panchromatic Film; the film is daylight loading, packed ready for insertion in the camera, and is processed by the famous reversal process. Prices Cine-Kodak Panchromatic Film is priced at $7.50 per 100-foot roll, at your Cine-Kodak dealer's. The special filter is priced at $2.50 for the Cine-Kodak Model B/.1.9, and $1.50 for the Model B f.3.5 or f.6.$. Because of the construction of the front of the Model B/.3.5, a special attachment to accommodate the filter is necessary. This is priced at $1. At your Cine-Kodak dealer s Eastman Kodak Company, Rochester, N.Y.