Movie Makers (Jun-Dec 1928)

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Seventy Per Cent of All Professional Movies are Now Made on Panchromatic Film NEGATIVE OX EASTMAN PANCHROMATIC FILM Cloud scenes assume an almost unbelievable beauty when made with Panchromatic Film. In 1924, when Cine-Kodaks first came into general use, less than three per cent of professional motion pictures were made on panchromatic film. Today, this ratio has increased to seventy per cent and is steadily mounting. Producers know that panchromatic film gives to their pictures a distinctive quality that contributes definitely to screen success. They want to give their public the best, and that's "Pan." Panchromatic film is now available to the amateur. As far as material is concerned, he may now have the same advantages that the producer enjoys. The same opportunity exists for him to immeasurably improve the photographic quality of his films. Cine-Kodak Panchromatic Film, unlike ordinary film, is sensitive to light of all colors. In other words, all the colors of the subject appear in monochrome on the screen more nearly in their actual relationship one to the other. The colors, whether occurring in costumes or in land scapes, are rendered with striking fidelity and the quality of distant views is much improved. Clouds assume an almost unbelievable beauty and flesh tones in portraiture receive vastly better rendering. While it is not necessary to use a filter with Cine-Kodak Panchromatic Film, there is a further gain in quality in landscape and cloud photograph v when a filter is employed. A filter should not be used for portraiture. Cine-Kodak Panchromatic Film is just as easily used as regular Cine-Kodak Film. There is no difference in manipulation; there is decided difference in results. Cine-Kodak Panchromatic Film is priced at S7.50 per 100-foot roll. The filter for the CineKodak Model B,/.i.9, is priced at S2.50; for the Model B,/. 3.5 or/.6.5, Si. 50. A special front required to equip the Model B,f.2-S with the filter when there is no projecting ring in front of the lens, is priced at $1.00. Cine-Kodak Panchromatic Film is now ready at your Cine-Kodak Dealer s Eastman Kodak Company, Rochester, N. Y.