Movie Makers (Jan-Dec 1929)

AWO«JST 1929 o GOODLY HERITAGE \'ER forty years ago, the Eastman organization was studying, analysing, experimenting, working toward the perfection of film for amateur use, and within a very few years Eastman roll film was accepted and used as a standard throughout the world — a significant tribute to its merit. Eastman film is inseparably connected with the progress of professional movies as well, for it was Eastman film that first made motion pictures practical. The organization that had perfected film for the amateur applied itself so well to this new problem that its product soon became standard in the professional movie field. Amateur movies followed. Again problems were met and overcome — and from the experience of years in the production of both still and motion picture film, the present Cine'-Kodak Film was evolved. Truly it has a goodly heritage! Cine-Kodak Film is Dependable C INE-KODAK i6mm. (amateur standard) Safety Film has a sensitive, well-balanced emulsion that gives the best possible movies under every conceivable condition. Furthermore, its fine grain is essential for the projection quality so necessary for screen enjoyment. If the lighting is harsh, with strong contrast between shadows and highlights, Cine-Kodak Film will give the best rendering of tone, for it has the necessary property to give correct gradations from the highest lights to the deepest shadows. If the lighting is weak, Cine-Kodak Film, because of its speed, will help materially in getting good pictures by reducing the danger of under-exposure. Cine-Kodak Film has wide latitude — the property that allows variations in exposure without detriment to the negative quality. This wide latitude minimizes the chance of over-exposure. Cine-Kodak Film is uniform, not vary. It is the same Irom roll It does to rt)ll. K tor use in the Cine-Kodak 522