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278 THE PROGRAM ANGLE of scene. Or perhaps it is necessary to show a player's dreams along the lines of The Secret Life of Walter Mitty. In that case, only film could fill those famous flights of fancy. In the production of titles, film is probably the most versatile of all mediums. Many titles are drawn on cards and photographed by one of the studio television cameras. There are many different ways of presenting titles; the most popular may be the cards which are flipped over like a desk calendar. If the play is of an historical or period nature, atmosphere would be added if the title were super- imposed over an old castle or historic action scene. To do this, a piece of film of the required subject is made into a loop of film per- haps four or five feet long, maybe longer. This is run continuously through the film projector during the time that the title cards are being flipped. The technician at the fader controls fades the film picture over the output from the camera with the titles so that a superimposition results in which the titles appear clearly over an appropriate background setting. The degree of intensity of either can be controlled, and it is quite effective to fade out the last title and commence the action with the film as the opening set. This makes for a very smooth transition into the story. On film, the same effect can be produced by the use of the optical printer. Another use for film in titles is to photograph the titles on film and project it for the opening. Unless the title is one which will be used more than once, this method is not very economical since in addition to draw- ing the title cards they have to be photographed at additional cost. Commercial treatment is dealt with elsewhere. However, since the subject of film integration cannot be left without mention of this very important aspect, it will be considered briefly. In the case con- sidered, the commercial is fitted into the story and a smooth transi- tion is made. A suitable subject would be the Suprabat Battery ad- vertisements which show an incident occurring after dark in which a flashlight powered with a Suprabat Battery saves the "day." The narrator could appear on the screen with a reminiscence and as he talks he is faded out and the film faded in. He continues his narra- tion during the action of the film following standard sound-over technique. In front of him is a monitoring screen with the film action