Movie Weekly (1922)

MOVIE WEEKLY Page Thirty-one mi mwi AT HOME VOU can earn f rom $T to $2 an hour i n your spare I time writing show cards. Quickly and easiljr learned by our new, simple "Instuctograph method. Nocanvassing or soliciting; we teach you bow, guarantee you steady work at home no matter where you live, and pay you cash each week. Full poriiculms and booklet jree AMERICAN SHOW CARD SCHOOL M Ryrie Building Toronto, Can. .800 in 2 HOURS! —is what your Genuine Chinese Good Luck ring brought me." 'eaysFannieBrice. Hundreds tell us ourring brought success ir» love, business and fiiianciall];. Ours is the genuine and ori^nalring, stamped inside witb the* . Believed by Ancients to I bring Good Luck.Healtb.Happi, ness. Prosperity. Solid SterUne silver. Price. Postpaid , Cash with order $1.50, or. C. O. D. $1.60. THE ZANZIBAR CO. Dept.2l4 109 west 42d St. New York City blessed with children, they might be as nearly physically perfect as God meant the human race to be. The first thing I knew I saw the story ip the papers. I must have had a thousand letters from all parts of the country. I never realized that there were so many men in the world who considered themselves the ideal o{ physical beauty. "Some among the letters appealed to me. I answered them. They seemed simple and earnest. But like every other dream, that was cast aside. "And then — I loved. A man came into my life for whom I felt the mad, wild adoration that only the fervid spirit of a loving woman can know. And I felt that I was loved with all the mighty strength of a strong man's nature. His name is Joseph A. Stevenson, and his home is at Ann Arbor, Mich. For a few weeks I was madly happy — happy as I never had been and never could have dreamed of being — and then the blow fell. "Last Saturday night a telegram was brought me. No human being shall ever know what it contained. But when I had read it, I knew that the end of life had come for me. "I thought everything over calmly. Then I went to my room and dissolved four bichloride tablets in water and drank off the draught. I lay down — thankful — oh, so thankful to die. "There my mother found me. She screamed and gave an alarm and doctors dragged me back to life. And I don't care now. I am dead — and, after all, what does it matter whether a corpse walks the earth or lies in the grave? "I wanted to die. Now I don't care. For I am dead — I am dead, and neither love nor hate nor the curse that is on me can touch me any more." (Continued next ■week') He VresS'Agented Himself Into the Peerage y|k (Continued from page 3) money from the people at the rate of 25,000,000 pounds a week, so too much money wouldn't go out of the country at once. "I made Kitchener's Army. (Speaking from the publicity angle.) "The government used me on varied occasions. I was in constant call. For instance, when the munition workers went on strike, I was set down to make a plea to them. "I staged a cinema show for the women. Three thousand attended, each the wife of a striking munition worker. I made a speech, not long; short and to the point. "I told those 3,000 women that out on the front perhaps their boys, their husbands, were waiting for munition. Time meant life. If the munition workers went on strike, there was no hope for those boys. I told them that when they got home that night and heard the clock ticking, each tick marked the death of another soldier, perhaps their boy, their husband. ^If the munition workers refused to return to work, each tick meant the death of TWO boys. "I had those 3,000 women weeping. The next day, the men returned to their jobs." Sir Charles talks with snappy precision — short sentences that hit the nail on the head. A smile softens the intensity of his clear-cut features when his narrative has reached another "high light" in its development. "But what won you your peerage?" we asked. "When the war was over," he recounted, "I found my business in confusion and myself $25,000 in debt. I had to start in again. For services rendered to my country, the King was the sole recognizer. He rhay recognize your services by honoring you with an order of some kind. He may knight you. "There are various orders of knighthood. The oldest is the Knight Bachelor. It was into this order I was knighted by King George." "But what about your being in Parliament?" we persisted. "It was in 1918. Lloyd George was running for re-election as Prime Minister and for a Coalition Government. I was in charge of the publicity, as a Coalitionist. Not only did I boost Lloyd George; I boosted myself, win ning a seat in Parliament from a man who had held it for fourteen years. I was the first advertiser ever to sit in Parliament." Sir Charles organized one of England's most successful picture companies — the General Alliance Corporation. "I sent to America for an American director to make our pictures," he said. "Harley Knoles (who left Famous Players to accept this position), made 'Carnival' for us. It was released in America and, in my opinion, is the best picture ever produced by a British company. "I am no longer associated with General Alliance. Mr. Knoles has the position I vacated. "And now, what is my connection with motion pictures? I have just brgariized* Jthe Industrial Film Corporation with Norman Wright and Coleman Goodman. I have signed 2,000 of our leading theatres to run our industrial and educational pictures of 500 feet, or one reel, each in the middle of the program. It takes ten minutes to run one of these pictures. "It is advertising — dramatizing it. A good director, a good cast, and good scenery — the best we can get tc5 make these pictures. "For example. We make a picture to advertise Pink's Strawberry Jam. The picture fades in on a beautiful field of strawberries and beautiful English girls picking them. Then it shows the treatment given the berries in the factory, until the jam is finally turned out in jars. A flash of a happy family eating it. Again a picture of the strawberry field and a closeup of a lovely, smiling English girl with a basket of strawberries over her arm. As this picture fades out the name: "Pink's Strawberry Jam," fades in for a flash, and then. The End. "I pay the 2,000 motion picture theatre owners who run our industrial films, so much for running them. The company for whom we make a picture can have it shown in any of the 2,000 cities at any time, to tie up with a sales drive, window displays, and the like." "It's a wonderful idea," we murmured. "Wit! it come across the Atlantic?" Sir Charles laughed his short laugh. "Why not!" that party the other night-- Were you the center of attraction? Or were you 'one of those In the background? 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