Moving Picture World (July-Dec 1909)

Record Details:

Title:
Moving Picture World
Date:
July-Dec 1909
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (July-Dec 1909)
Leaf #:
000114
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
February 15, 2024
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io8 THE MOVING PICTURE WORLD M. P. Theatres-Managers The Views and Film Index, a " pamphlet ff owned by Trust Film Manufacturers, states that Swanson has quietly folded his tent and disappeared. Not so — merely too busy handling business with INDEPENDENT FILn the finest of the world's products — to bother with you. Gan't be annoyed. He further says that the Independents are " making good " with Trust film secured before going Independent. What a joke. We only use their film for our very cheapest service, and if you can use them and will write us, we will rent you Six reels a week for $20.00, and allow you to sub-rent to one other exhibitor and allow you to earn whatever you can get; also will allow you one-half of rentals on all extra customers you get in addition to the first one. Isn't that getting money pretty easy. This offer is only good from our Chicago office. Do you notice our price offerings on supplies and accessories. And remember we handle only the best quality of supplies. WE HANDLE ALL MAKES OF MOVING PICTURE MACHINES See the back page in this issue guaranteeing protection to exhibitors using Independent film. The International Producing & Projecting Co. also add their tremendous weight of legal talent to the disposal of exchanges and exhibitors using their films. Exhibitor — stand pat — pay no attention to any so-called precedents of suits gained by the Trust. I will show you before long where they have in all cases manufactured a "Dummy" film plant or theatre — brought suit and got confession of judgment from them by crooked use of the courts. If you are a Liberty-Loving Man and not a Mouse — Stand Pat — and let us go to a finish with the blood-sucking Trust. WE CHANGE EDISON TWO-PIN MACHINES *OA AA TO ONE-PIN MOVEMENT, FOR fP^KJmKJKJ Edison Co. Charge $25-00 WM. H. SWANSON & CO., 160=162=164 Lake St, Chicago, Illinois AMERICA'S LARGEST FILM BXCHANQB WM. H. SWANSON ST. LOUIS FILM CO. ■ 200-202-204 North Seventh Street, St. Louis, Mo. WM. H. SWANSON OMAHA FILM CO. ■ 106 South Fourteenth Street, Omaha, Nebr.