Moving Picture World (July-Dec 1909)

Record Details:

Title:
Moving Picture World
Date:
July-Dec 1909
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (July-Dec 1909)
Leaf #:
000119
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
February 15, 2024
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THE MOVING PICTURE WORLD i'3 I heard in New York the other day that moving picture operators are being treated shamefully when they call at some of the renting exchanges. So I'm going to make capital out of it by giving the finest and squarest treatment on earth to every man who enters any of my places. I maKe no bones of the fact that I want your business and your friendship whether you're the high mogul or the office box* Come to me and I'll meet you nine, tenths of the way. My New YorK office at 111 East 14th Street has been getting a swell reception and is up to its esophag'us in worK. Drop in and talK thing's over, and for heaven's saKe don't maKe the mistaKe of closing1 your house during summer. CARL LAEMMLE, President THE LAEMMLE FILM SERVICE 196-198 LaKe Street, CHICAGO 111 East 14th Street, NEW YORK MINNEAPOLIS. OMAHA. PORTLAND. EVANSVILLE. SALT LAKE CITY. MONTREAL. The Biggest and Best Film Renter in the World. Exhibitors, Listen ! The ITALO-AMERICAN FILM EXCHANGE has sold its entire stock, chattels and good-will of its business to Exhibitors' Film Exchange a Corporation formed with a capital stock of Thirty Thousand ($30,000) Dollars. If you are not INDEPENDENT and do not intend to be INDEPENDENT, just read this. It will make you INDEPENDENT: 1. What are you getting now for the fifteen hundred dollars or more you are paying yearly to the Exchanges, except films that you do not like? Nothing! 2. How much do you make out of the one hundred thousand dollars that the Exchanges clear up every year, WITH YOUR OWN MONEY? Nothing!! 3. What are the Exchanges giving you for being their customers? Absolutely nothing!!! 4. Why are you paying two dollars to the TRUST? What We Offer You 1. We will divide our profits with you. For how much? Practically for nothing!!! 2. You will have your own Film Exchange, which will protect your business. 3. You will be our partner, and you will know how. 4. You don't have to pay two dollars every week to the TRUST. 5. With your co-operation, we will be in a position to buy twice as many films as the biggest renter does. 6. You will get a film service that nobody, except our customers, can have. NOW If our representative could not explain you everything to your satisfaction, or if he failed to call on you, apply to the office, where a special man will be put at your disposal to furnish all the information you require. CALL— AT ANY TIME, PHONE— FROM ANY PLACE, or WRITE— IN ANY LANGUAGE. EXHIBITORS' FILM EXCHANGE 138 Third Avenue New York Phone 2775 Stuyvesant. JUST IMPORTED: Masaniello. Count Ugolini. Billy's Bugle. Fate and Poverty. The Poisoned Flower. Pietro the Bandit. A Princess' Love Affair. The Punch Register Automatic Umbrella Seller and others.