Moving Picture World (July-Dec 1909)

Record Details:

Title:
Moving Picture World
Date:
July-Dec 1909
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (July-Dec 1909)
Leaf #:
000752
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
February 15, 2024
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746 THE MOVING PICTURE WORLD There's Nothing Supernatural About It These programs of ours, are the result of effort and good judgement in the selection of the best films from the product of over thirty European manufacturers for whom we are exclusive American agents. The films offered are from such prominent makers as Ambrosio, Itala, Eclair, Le Lion, Raleigh & Robert and the best of the other makers. PROGRAM, WEEK OF NOVEMBER 22nd Napoleon's Game of Chess (Le Lion.) Legend of the Good Knight (Eclair.) Ali Bey's Dancing Drops (Duski.) Honest Little Rag Picker (Raleigh & Robert.) The Hostage (Ambrosio.) John Farley's Redemption (Eclair.) Mr. Sadman's Cure (Raleigh & Robert.) We shall never deal in platitudes — but in moving picture films ONLY. While our goods are such as set the standard—yet always we cry EXCELSIOR. Now you that have been longest in the moving picture business, either exchange or exhibitor — you are the ones who know best that NEVER before has there been offered such a list of FEATURES, not once in a while, but week after week. They are pace makers. They are record breakers. They are money makers. They not only get the business, but hold it. You've heard of the town fool who stuck his finger in a pail of water and, after taking it out, looked for the hole? Don't that remind you of the exchange man and the exhibitor who buys junk and rents junk and expects to find a profit? Our programs appeal to anyone who is alive to the opportunity they afford. They appeal to the public taste and temper — the fountain head of the success of everyone in the picture business. The public is the judge and it demands our programs. Here is an unsolicited letter from one of the many who realizes it: CRESCENT THEATER. HIGH CLASS MOVING PICTURES. CHANGE DAILY. Chattanooga, Term., November S. 1909. The Film Import & Trading Co.. 127 East Twenty-third Streeet, New York. N. Y. Gentlemen: — In my last letter to you I failed to request you to place my name on your mailing list for posters, synopses and other literature pertaining to the motion picture business. I am getting your films through the Consolidated Amusement Co., Baltimore, and must say that your selections and films are superior to any that I have ever handled and that my receipts have Increased very perceptibly since I began receiving your goods. Thanking you in advance for any information or help that you may give me, I remain, ' Very truly. ffSI. F. NIEL. ARE YOU A RIP VAN WINKLE FILM IMPORT & TRADING COMPANY 127 East TwentyThird St., New York