Moving Picture World (July-Dec 1909)

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THE MOVING PICTURE WORLD 755 just the man to handle this proposition. Months back, in the pages of The Moving Picture World we foreshadowed the time when the poster would play a large part in popularizing the moving picture, and this week in our editorial article we give expression to the thoughts that arise in us after a careful further survey of the possibilities in the moving picture poster. It needs a man with Quill's conviction to bring home to manufacturers, renters, and exhibitors, the urgent importance of putting out well designed, well printed posters illustrating the salient points of pictures which are to appeal to 86,000,000 of people. It needs a company with the enterprise and extensive plant of the United States Lithographing Company to handle the work, to prepare good designs, to turn out good printing, and deliver the posters promptly and simultaneously all over the country. It is, in short, a very fine field of work in which a very great deal can be done, artistically, technically and commercially. A NEW BOOKING EXCHANGE. W. 11. Protzman, familiarly known as "Bill" to Ins nuirn i. us friends, and for some years identified with the moving picture business in this and other cities, has recently established a booking exchange, and is making a specialty of sup plying all wants for employees, pianists, vocalists, and vaudeville for moving picture houses. "Bill's" experience, both as owner and manager, and his wast acquaintance with artists and managers in general, qualifies him to not only furnish the best people and acts, hut to insure promptness an liability in his dealings. lie is also proprietor of the Peerless Slide Company, whose business has grown to large proportions. Their announcement and special advertising slides are second to none in workmanship and art, and the special prize and baby show contests conducted by them have proven very popular and have been money makers for the houses running them. SCENE FROM "CUSTER'S LAST STAND. ' (Selig Polyscope Co.) We see enormous possibilties in the poster end of the moving picture; we see the best artistic brains; the finest technique of the printer; the finest organizing ability of the commercial men united to familiarize the great American public with the moving picture poster, as completely as they are with the ordinary theatrical poster. It is said that opportunity brings forth the man; and here is the man in the person of Tom H. Quill to handle this vital branch of the moving picture business. With the support and co-operation of the United States Lithographing Company, there should be a great business done throughout the trade in high-class posters for moving pictures. NEW INCORPORATIONS. New York City. — The Columbia Moving Picture and Theater Company; capital, $5,000. Directors: Max C. Gareis, Joseph Stoehr and H. Moerchen. Washington, D. C. — The Capital Amusement Company; capital, $50,000. Directors: Ezra Gould, William Blum, R. H. Bagby. New York City. — The Erbograph Company; capital, $5.000. Directors: Ludwig G. B. Erb, Emma Erb and Joseph A. Golden. Columbia, Ohio. — The Cineograph Company; capital, $1,200. Director: Mary M. Brice. CUSTER'S LAST STAND (Selig Polyscope Co.). About four months ago we paid a visit to the Selig studio and saw the preparations for the making of the great film. "On the Little Big Horn; or Custer's Last Stand," Selig's Thanksgiving Day release. At that time we were duly impressed with the facilities of the Selig plant for the production of such magnificent spectacles, and with the desired touch of realism. The accompanying enlargement from one of the small pictures out of the 16,000 that make up this film will give an idea of the number of people employed. The scene is an Indian dance. Besides this group of Indian braves there were the troops of United States soldiers, altogether several hundred. No exhibitor should fail to show this magnificent historic military spectacle, which adds another mark to the fame of the Selig Company for doing big things. Our own criticism of the film will come after we have seen it on the screen, but those on the inside say it is simply immense. STATE RIGHTS FOR THE JOHNSON-KETCHEL FIGHT FILMS. The Vale Film Exchange, Kansas City, are supplying the State of Missouri; Chas. A. Calehuff, of Philadelphia, the State of Pennsylvania, and the Kleine Optical Company. 41 East Twenty-first street, Xew York, the States of NewJersey and New York.