Moving Picture World (Dec 1917)

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December 29, 1917 THE MOVING PICTURE WORLD 1965 'The Woman Eternal' Hiller and Wilk Will Represent Advanced M. P. Corporation — Elaine Hammerstein Stars — Ralph Ince Directs. THE second production of the newly organised Advanced Motion Picture Corporation, entitled "The Eternal Woman," in seven reels, is now being assembled by its dire'ctor, Ralph. Ince, for early trade projection and subsequent exploitation. As a stage production some years ago, with Augustus Thomas as sponsor, it was offered as "The Battle Cry," after the novel of that name by Charles Neville Buck, it met with emphatic public acceptance. "The Woman Eternal" is a dramatic reflex of the eternal clash, where a strong man loves and a woman hesitates. Ralph Ince is said to have immeasurably surpassed himself in this newest manifest of his gift for appreciating big situations and transferring them absorbingly on the screen. Elaine Hammerstein, who essays the title role in this new picture, as she did in the first issue of the Advanced, "The Co-Respondent," is reported to be a veritable revelation in her tragic realization of a young society girl who, following her best Instincts and social traditions, finds herself swept beyond herself by the compelling storm of a meat heart note. The supporting cast includes many stage and screen favorites, principally Lawson Butts, George Anderson, Carlton Macy, George Macy, Violet Palmer and Cecil Chichester. Hiller and Wilk represent the producers. Their announcement concerning the production will be found among the advertising pages of this edition. S. R. D. NEW JERSEY FRANCHISE CHANGES HANDS. (?. Mell Simmons, general manager of the State Right Distributors, Inc.. is authority for the statement that the New Jersey franchise to his organization, originally secured by Fred Falkner of the Masterphotoplays Corporation, Newark, has been sold at a decided monetary advantage to Herman Jans, head of the New Jersey Metro Exchange, on Thursday of last week. Manager Simmons has arranged, immediately after the holidays have passed, to embark upon an extensive tour around the S. R. D. circuit of franchise holders. By that time, several new productions will have been secured. Incidentally, a telegram arrived on Tuesday last, announcing the safe arrival of President Sol. L. Lesser at his California stamping-grounds. MURPHY RETURNS TO OLD EXCHANGE NAME. Frank J. Seng desires to inform the exhibitors in the New England States that Fred B. Murphy, announced as the distributor of "Parentage" in that territory, will use the name of the United Film Service. Inc., for his two exchanges — one in Boston and one in Springfield, Mass. — instead of the name of the Liberty Film Co. Mr. Murphy discovered that another organization had prior rights to the "Liberty Film Co." title. A trade showing of "Parentage," given in the Fenway theater, Boston, on the 6th of December, brought out a very large attendance of exhibitors. This augurs well for the success of "Parentage" in the New England States. MORE APPOINTMENTS BY FRANK HALL. Recent additions to the sales staff of the TJ. S. Exhibitors' Booking Corporation are R. S. Clarke, formerly of the Vitagraph and other film concerns. Mr. Clarke will supervise the marketing in the New Jersey district. He will make his headquarters in the Frank Gersten Exchange. New York, from which U. S. Pictures will be distributed in the New Jersey territory. Harvey E. Gausman has been appointed to take charge of the Los Angeles district. He will establish headquarters this week In the Foursquare exchange, that city. Walter Hopkins has resigned from the Mutual Film Corporation, New York office, to join the home office staff of the U. S. He will have charge of the shipping and purchasing departments. VALENTINE GRANT AT HEROLAND. Another Sidney Olcott production has been used to boost the patriotic cause at Heroland, the bazaar, which last week drew New Yorkers to the Grand Central Palace. Number one was "The Belgian," now the property of the United States Exhibitors' Booking Corporation — last Wednesday it was an old Olcott Famous Player production, "The Innocent Lie," featuring Valentine Grant, also the lead in "The Belgian." During the day. Miss Grant took her place on the floor of the bazaar, and assisted Lady Kingston, who is in this country raising funds for the Irish Soldiers' Disabled Fund, by selling her autographed photograph and armsful of shamrocks. Of course, it is unnecessary to add that both Mr. Olcott and Miss Grant can trace their ancestral allegiance to Erin. GROSSMAN RETURNS. H. H. Grossman, president and general manager of the Oro Pictures, Inc., returned on Friday, December 21, from Los Angeles, where he has spent the past month on details of production. The trade can expect a comprehensive announcement concerning Oro activities, now that the head of the house has returned to New York. GASKILL WORKING ON "CLEOPATRA." Several years ago when the Helen Gardner production of "Cleopatra" was produced n was haled by critics and noisseurs as one of the greatest motion picture drai tna^e, The dramatic qualttj of the Gardm i pi'd an been surpassed in any production made since, according to the Cleopatra Film Company, who are offering the Oaskill-Gardner feature to the stale rights market, ii,., wonderful exposition of the charm and lure of the Lady <>! the Xiit. bas lasted, i"i it may bo said now as when it was first Beep that it "i's of the quality of genius, the rare art of the true artist." 11 son Fisher, the artist, pronounced .Miss Gardner not only the most beautiful woman in the picture world, but its 'most talented actress. \ai Goodwin, whose ludgment has never been questioned, added that the production of Miss Gardi Cleopatra was the supreme pictorial expression of the woman supreme. Louis Reeves Harrison, the dean of picture critics after Witnessing the production, said that hi 'hlli11' W1,l> the feeling strong upon him that he had not been looking at a picture, but the actual flesh and blood of life," and that "he could hardly tell whether he had been watching Miss Gardner's shadow or the living, breathing pulsing form of Cleopatra." This production is being remodeled to conform to the present standards of screencraft, ami will be reissued at an early ■ Charles L. Gaskill. the author and director, with Miss Gardnei and a corps of assistants is now busily engaged in making many additions to the old production. An army of men and dramatic values of the original. PATCH WORKING ON SECOND SERIES. 5ro/.?1.waa cjommeneed last week on the cutting, assembling and titling of the second series of official Italian war films Which have just reached the United States and which are being handled for the Italian Government by the Fort Piu Theater Company of Pittsburgh. William Moore Patch is supervising this work which will take about two months He plans to give the second series of films an even more elaborate fPont" °f the flrSt SeHeS' "The Italian Batt'e J t!TVe. ^r the second series has not been decided upon as >et. It is said, howover, that he intends giving the nictnrps some such name as "Italy's Lesson for America " P'ttures Many of the scenes of the second series were filmed durine the recent retreat of the Italians from the Gorizia. It Is also Diaz atlh^Plave0^^^ °f ,th\Italia" Army under General Uiaz at the Piave River has also been photographed. Joseph M. Gaites. manager of the Fort Pitt Theater Company has arranged initial exhibition in the Pitt the-iter in Pittsburgh on or about February 1. After a two or t"hree New Vo?/ agP6men/ th,Cre ,they WiU be *rou*W t<> a theater fn ofth Lnr'Vat! Bhowngs are being arranged for officials aL xf i \ D«partment "' Washington and at the Military and Naval Academies at West Point and Annapolis. 'THE WARRIOR" AN AID TO PATRIOTISM th^wSt™"?^ General Manager of Globe Films, reports this week that arrangements are complete whereby a great patriotic demonstration, in which "The Warrior' will play a prominent part, will be held at Massey Hall, the bluest place of exhibition in Canada. thJ1V;n,aJ!y.in ciu,°sli"," is bei"S held under the direction of the Italian Consul and has the hearty support and endorsement of many of the leading Italians in Toronto. It has been deemed advisable to bring home to tl ent Italians 'in the Dominion of Canada the wonderful exploits 0f the Italian armv as set forth in many of the scenes in •The Warrior" Scene from "The Prospector" (King-Bee).