Moving Picture World (May 1919)

Record Details:

Title:
Moving Picture World
Date:
May 1919
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (May 1919)
Leaf #:
00056
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
August 08, 2024
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EXHIBITORS OF AMERICA HE tremendous advertising campaign accompany^ ing the presentation of the Rothapfel Unit Programme for a solid week opening May 25th in from forty to fifty of America's leading theatres, supplemented by the wide interest in the fact that for the first time in theatrical history the same complete entertainment will be enjoyed by so many thousand people at the same time, is causing an unprecedented demand for early bookings on the part of exhibitors everywhere. Independent Sales Corporation representatives throughout the country are working night and day to give their personal attention to those who want to arrange play dates for one, two, three and four day runs. For our representatives to call on everybody immediately is a physical impossibility. It is therefore advisable that you communicate with your Film Clearing House Exchange direct or wire the home office. \A/e are anxious to give you service in keeping with the importance of this extraordinary innovation, so that you may profit in proportion to its big money making possibilities. Yours very truly, FRANK G. HALL