Moving Picture World (May 1919)

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644 THE MOVING PICTURE WORLD ) May 3, 1919 "peek" at the franchise holders during the banquet, but at two luncheons and one memorable dinner they listened to frequently interjected addresses by various men big in First National affairs and thus learned that while the exchange men were pegging away with the work in hand their employers were equally industrious in threshing out the weighty matters that came before them. The irrevocable impression was gained that the well known "busy bee" is a laggard and wastrel in comparison to First Nationalites from top to bottom. Arabian Nights Modernized. Monday noon the "press gang" was first introduced to the exchange men at a luncheon served with Lieut. Jim Anderson at the head of the table. Monday evening C. L. Yearsley chaperoned exchange managers and newspaper men through a dinner of memorable portent. What was eaten tasted good and what was said listened like pages from the manuscript of unpublished fairy tales. Sides ached, ribs rocked and the lid of laughter rattled as the risibles of the assembled company hit the ceiling and rebounded over and over again. It was after midnight before all those adepts at their game had told all they knew about the film business. There was another luncheon Tuesday noon, with food prepared at a different range, traveling one block to Moore's chop house being the only departure from an otherwise strictly Hotel Astor location. Finishing off this story is a detailed time table of events and subjects discussed during the convention. These interludes were staged solely by the exchange managers while their bosses delved into even more weighty subjects on another floor of the hotel. There was still a third section of the Astor beside the meeting room reserved for the convenience of First Nationalites— the press room, where Earl Hudson and his obliging assistant, Mr. O'Connor, were in supreme control. Here the newspaper men fared well at the hands of Messrs. Yearsley and Hudson. High Praise for Yearsley and Hudson. These two marvels of efficiency acquitted themselves with ease and grace throughout the convention. It was Yearsley and Hudson who piloted, plotted and schemed to keep the "going" smooth and easy for the exchange men and their bosses. And it is a matter worthy of record in imperishable print that First National, in every unit of the organization, appreciates the efficiency of its publicity experts. Time and again were Yearsley and Hudson singled out specificalljr in speeches by both exchange men and franchise holders as subjects of praise for their demonstrated skill and efficiency. Franchise Holders in Attendance. Franchise holders in attendance, headed by the directorate, included, besides Manager James D. Williams, Robert Liebler, Indianapolis, president; Harry Schwalbc, Philadelphia, secretary-treasurer; E. H. Hulsey, Dallas; J. G. von Herberg, Seattle; T. L. Tally, Los Angeles ; Aaron Jones, Chicago, and R. H. Clark, New York. Directors : Fred Dahnken, San Francisco; F. V. Fisher, Seattle; M. P. Dewees, Vancouver; William H. Swanson, Salt Lake; Harry T. Nolan, Denver; Mr. Schulin, Winnipeg; M. L. Finkelstein, Minneapolis; Tom Saxe, Milwaukee; A. H. Blank, Omaha; William Sievers, St. Louis; N. J. Flynn, Kansas City; Nathan Ascher, Chicago; Col. Fred Levy, Louisville ; E. V. Richards, New Orleans; E. Mandelbaum, Cleveland; A. L. Freedman, Cleveland; A. C. Barbian, Akron; John Kunsky, Detroit; E. I. Church, Paterson ; George N. Trendle, Detroit ; Jacob Fabian, Paterson ; L. D. Beggs, Canada; J. B. Clark, Pittsburgh; Tom Moore, Washington ;• R. D. Craver, Charlotte, N. C. ; Frank Ferrandini, Richmond ; H. Brouse, Winnipeg, and B. F. Staples, Ottawa. Exchange Managers on Hand. Twenty three exchange managers assembled. They were-: Harry Weiss, Chicago, Boyd Cunningham, Washington ; W. E. Lusk, Cleveland; C. R. Beacham, Atlanta; James Skirboll, Pittsburgh; A. C. Seery, Chicago; L. Bickel, Dallas; Jack Brainard, Oklahoma City; H. J. Fitzgerald, Milwaukee; J. F. Cubberly, Minneapolis; Harry Scott, Detroit; Lieut. Jim Anderson, Richmond; Lee Goldberg, Louisville; Tom Spry, Boston; J. H. Von Tilzer, New York; Mr. Faukner, New Jersey; W. J. Heenan, Philadelphia; F. A. Fischer, Seattle; Floyd Brown, Indianapolis; Jacob Fabian, New Jersey; Mr. Sueringer, New Orleans; E. V. Richards, Jr., New Orleans, and Percy Smith, Buffalo. Program of Discussions. MONDAY, APRIL 21 10:00 a. m. Roll Call and RegistrationLieut. Jim Anderson, of Richmond, Va., Branch Chairman, presiding. 10 :30 a. m. Address of Welcome by J. D. Williams. 10 :45 a. m. Statements by Managers of Subjects They Wish to Have Discussed. 11 :00 a. m. "Advertising — Why We Do It. The Manager's Part in It," by C. L. Yearsley, Advertisiiiff Manager, First National. 11 :.S0 a. m. Open Discussion. 12 :00 m. "The New York Viewpoint — Why Exchange Managers Are to Blame" — by George Blaisdell, Editor, Moving Picture World. 12 :30 a. m. First National Luncheon to Managers with Thirst Limitations Censored by Trade Journal Editors. 2 :00 p. m. "The Inspection, Projection and Care of Films in the Exchange, in the Theatre and During Transit" — W. E. Lusk, Manager Cleveland Branch. 2 :30 p. m. Open Discussion. 3:00 p. m. "The Value of Snort Subjects to First National Exchanges" — By Floyd Brown, Manager Indianapolis Branch. 3 :.30 p. m. Open Discussion. 4.00 p. m. "Basing Rentals on Population" — A Letter Explaining How It Is Done in the Minneapolis Territory. 4 :30 p. m. Open Discussion on Sales Methods in Other Territories. .") :30 p. m. Adjournment for Dinner. 8 :00 p. m. "The Value of Concentration" — by A. J. Beecroft, New York Representative Exhibitors' Herald. 8 :15 p. m. "Suggested Forms of Co-operation Between Exchanges" — By Lee Goldberg, Manager Louisville Branch. 8 :4.5 p. m. Open Discussion. 9 :30 p. m. Adjournment. TUESDAY, .\PRIL 22 10:00 a. m. "The Troubles of First National's Auditing Department". — by George Grant, Auditor. 10:15 a. m. Open Discussion. 10 :30 a. m. "The Contract Department and the Branch Managers" — by William Morgan, Manager Contract Department. 10 :4.5 a. m. Open Discussion. 11 :00 a. m, "Optical Illusions" — by J. D. Dannenberg, Business Manager Wid's Daily. 11 :1.5 a. m. Open Discussion. 11 :,30 a. m. "How We Get Exhibitors to Book New Chaplins at $15.00 a Day Minimum" — by A. B. Knox, Manager Salt Lake City Branch. 11 :45 a. m. Open Discussion. 12 :00 m. "The Trade Journal's Part in the Industry" — by W. A. Johnston, Publisher Motion Picture News. 12 :.30 p. m. Luncheon. 2 :00 p. m. "First National — Past — Present and r uture"— bi/ Its President. 2:30 p. m. "Helling {Not a typographical error) the Exhibitor" — by Leslie Mason, Managing Publisher Exhibitors' Trade Review. 3 :00 p. m. Open Discussion of Service Ideas in Use by Branches. 3 :.30 p. m. "The Celluloid Bolshevik" — by George Blair, Eastman Kodak Company of Rochester. 4 :00 p. m. Open Discussion of Fire Prevention Measures Employed by Different Offices. 4 :.30 p. m. "Prospects for 1020" — by Harry Schwalbe, Secretary-Treasurer, First National. 5 :00 p. m. "Rever.se English" — by E. L. Hudson, Publicity Dent., First National. 5 :30 p. ni. Adjournment. 6 :.30 p. in. Dinner for First National Members and Managers. A Moment of Mixed Emotions from "Whom the Gods Would Destroy." This powerfully lillcd Fin'st National release sliow.s luTewith a stirriiiK scene with a ladle about to do some slirrini^ itself. Flynn Returns to New York. E. S. Flynn, special representative for Frank G. Hall and Samuel L. Rothapfel in marketing the Rothapfel Unite Program, has returned to the New York offices of Independent Sales Corporation after a two weeks' trip through the New England territory. Mr. Flynn reports a keen interest throughout the territory in the Rothapfel Program.