Moving Picture Age (Nov-Dec 1919)

30 MOVING PICTURE AGE MOTION PICTURE CAMERAS! Portable Projectors Bass Is the Logical Man to Supply Your Needs 200 ft. capacity U. S. Compact. The Kodak of Motion Picture Cameras, outside reflecting focusing device, 50 M. M. Tessar F-3.5 lens, d>no [-A complete with 2 magazines *p*J£i»iJ\J 200 ft. Universal latest model, fitted with 50 M. M. Tessar lens as listed for $430.00. Bass Special complete *P«3 6 7 .OU 200 ft. Universal latest model, fitted with new Automatic Internal Shutter Dissolve, 50 M. M. Tessar lens. The equal of any camera made. List $5 16.00. Bass !£?' $467.00 400 ft. capacity U. S. Cinematograph, Studio and Field Model, complete with all adjustments, outside reflecting focusing device, 50 M. M. Tessar F-3.5 lens, complete with 4 d» "I O »T CA magazines. «p 1 0 # .OU Another lot of the slightly used C-2 DeVry Projectors, complete as listed for $180.00, each one guaranteed and perfect, ready to run, alternating or direct current. d»1 1 C OO Also the new C-90 Model ready for immediate delivery. Price $200.00. The latest Book on Making and Taking Motion Pictures, also Projectors, "Behind the Motion Picture Screen." 400 pages. d»o /?C Price, postpaid, «P*^ »00 Send for the most helpful catalog for all interested in Motion Picture Cameras or portable Projectors. Full of useful information and listing bargains in new and slightly used apparatus. Free on request. BASS CAMERA CO. Motion Picture Division 109 No. Dearborn St., Dept. 121, Chicago A Little Journey to "Slide-Land" (Continued from page 25) the efforts of this sales force that the United States government recognized the influence and power of the 17,000 motion picture screens in the country; and it was this organization that successfully helped to promote the screen drives for the Liberty Loan, Red Cross, Y. M. C. A. and War Saving Stamp campaigns, Food and Fuel Conservation problems, U. S. Department of Labor needs, Civil Service Commission positions and Committee on Public Information propaganda. Briefly stated, it is the purpose of this department not merely to sell slides but to furnish the important service of arranging and insuring the exhibition of the slides after they have arrived at their destination. Directly connected and part of this department is the office of the sales and service manager, Mr. Herman A. Rosenberg (as Art department. Here all illustrations and lettering for the slides are made and new slide ideas created. sisted by Mr. Dave H. Harris and several other advertising copy and layout men), who is specializing on advertising slides for national advertisers and trade-marked articles. Here the keynote is "serice ;" not merely a question of how many slides can be sold to an advertiser, but how much real, honest, productive service can be furnished; consequently the slides used in any Standard Slide campaign are the medium of increased sales for the products so advertised. A carefully prepared service plan is worked out to meet the individual conditions of each prospective advertiser; art work and copy are submitted which, upon O. K., are then reproduced into sample slides and these are presented for screen inspection. This department studies the method of distribution of every product intended for screen publicity and submits a co-operative General offices and correspondence room. Special information is furnished by this department. plan for the exhibition of the slides in connection with local dealers; also supplies literature to the manufacturers' sales force which will enable their salesmen to intelligently present the value of advertising slides to their trade. In addition the advertiser's literature is prepared and printed in the Standard print shop; reproducing the slides used, and pointing out to the retail trade the value of moving picture advertising, as well as giving the (Continued on page 34)