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MOVING PICTURE AGE
THE announcement that Jam Handy, formerly General Manager of the Keeley -Handy Syndicate and recently associated with the Bray Pictures Corporation, will devote his attention to preparing pictures for industrial purposes is proof of the fact that men of the highest ability are now attracted to this rapidly developing field.
Jamison Handy is the son of Major Moses P. Handy, promoter of the Chicago World's Fair, and is a brother of Wm. M. Handy. Jam Handy inherited his father's talent for mass psychology, together with the family taste for newspaper work. At Ann Arbor he acted as college correspondent for the Chicago Tribune and on leaving the university became the protege of Senator Medill McCormick, the publisher of the Tribune, who gave him seven years of intensive training as a newspaper executive. In 1908 he left the Tribune to become a partner of Herbert Kaufman, the essayist and publicity advisor, an association that lasted until Mr. Kaufman returned to his literary and publishing activities. This experience gave Mr. Handy a broad grasp of sales practices and merchandising methods, illuminated by intimate contact with some of our largest corporations, including the International Harvester, United Cigar and National Cash Register companies.
Mr. Handy then continued sales promotion work, gradually specializing in motion pictures, and in 1915 formed with James Keeley, then proprietor of the Chicago Herald, the Keeley-Handy syndicate, a chain of metropolitan newspapers associated for cooperative promotion of theatrical motion picture productions, and their successful activities gave Mr. Handy an excellent knowledge of theatrical motion picture distribution, which has become the great problem in the industrial field. The syndicate worked in close connection with several of the national exchange systems and Mr. Handy's promotion methods set new high records for bookings with Universal, Mutual and Pathe.
Last year Mr. Handy's association with the Bray Pictures Corporation led to close relations with the inventor of the animated drawings in the Bray "Pictographs." Recently he has devoted most of his time to industrial productions, where his talent for making commercial subjects interesting in a unique and gripping way will rapidly develop the great opportunities in this field.
Mr. Handy was for several months a pupil of Harrington Emerson, the efficiency engineer, who trained him in the principles of industrial engineering. His newspaper experience includes various periods acting as editor of the Chicago Tribune Sunday supplements and publisher of the Chicago Herald. During the latter part of the war he was government publicity advisor on Americanization.