We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
MOVING PICTURE AGE
31
—moves the
World into the Schoolhouse
Then the moving world easily and quickly moves into the pupils' brains; and then the pupils' brains — move!
Only a few school pupils can "go to Europe," but Europe and the world, through motion pictures, can come to them all. And when the world comes, it's not a picture — it's the throbbing world — it's the thing itself.
Experience incontrovertably proves a pupil acquires facts through the motion picture, by leaps and bounds. He is eager to learn. Let the teacher who doubts — try it.
The Ford Motor Company produces Ford Educational Weekly Films — one each week covering history, industry, science and art. Suggestions as to subjects are invited from Principals and Teachers. The films are distributed by the Goldwyn Distributing Corporation from 22 leading cities. This reduces expressage to the minimum. And the rental of the films is incredibly low.
Did you notice
when you glanced at the "world" in the above illustration what was just south of North America ? We switched Africa there just to show how a stationary continent can "get by" a smart teacher. Had Africa been in motion you would have detected the error at once.
Show the above illustration to each of your pupils, one at a time. Give them 10 seconds by the watch, and then (holding the illustration behind your back) ask: — "What was wrong with the picture of the world I just showed you.7''
Please read — sign — fill out and mail the coupon below and so learn more of what the Ford Educational Weekly Motion Pictures will do for you and your pupils. And don't forget to answer the two questions about "Africa."
If your school has no projector, or a poor one, we'll assist you to get in touch with the best projector made.
Fitzpatrick & McElroy, 202 South State Street, Chicago
Distributed by
-COUPON
Fitzpatrick & McElroy, 202 S. State St., Chicago, 111., Dept. C.
□ Yes. □ No. Is your School now a subscriber to the Ford Educational Weekly? P Yes. □ No. May we lend you a Ford Weekly Film gratis?
□ Yes. □ No. Has your School an adequate projector?
□ Yes. D No. I personally noticed Africa within the first 10 seconds. % of my class — average age ( ) — noticed Africa within
first ten seconds.
I would like more information about
□ Projectors. □ Ford Educational Weekly.
□ Catalogue of Film?
Teacher in_ Street
.School
City.
. State_
SSfU Educational
Please say, "As advertised in MOVING PICTURE AGE," when you write to advertisers.