Moving Picture Age (Nov-Dec 1919)

38 MOVING PICTURE AGE Some Slides Being Used by Churches and Schools By H. Percival Riley (Riley Optical Instrument Company, Inc.) In a recent letter you ask for information as to the kind of slides mostly used by the churches and schools. Today we find that the churches are using more than ever the religious sets of slides such as the Life of Moses, Joseph, Esther, the Parables of Christ, and also Life of Christ, by such artists as William Hole, Harold Copping, Hoffman, Plockhorst, Dore and many others. Many Sunday schools are using slides during the week for the entertaining of the scholars, besides helping to increase the enrollment in the Sunday school. The secretary of our company, who is a Sunday school superintendent himself, had this tried in his own school on Saturday afternoons, and the children eagerly look forward to comic and educational slides. The second week of using slides doubled the attendance on the Saturday afternoon. Each child is asked to bring one cent which goes to the missionary fund. If this can be done in a city like New York, there is no reason why it should not be used in the smaller towns of our country. There is a growing demand for educational sets both for church and school, and to meet this emergency we are planning to get out a series of sets entitled "America, the Land We Love." The series will cover such sub-topics as the building of our nation, colonization, independence, pioneering, freedom from slavery, farming, industry, great men, etc. We are also planning to publish small sets of Travelettes containing about 25 slides on different countries, so that this added stock, along with what we have at present, should give plenty for all to select from. We are booking quite a number of contracts for slide rentals to churches; in this way they save considerable over the reg Men Of Force And Character Can Cash In On unique opportunity. Experience in selling syndicated ad-service — newspaper, direct-by-mail, billboard, streetcar— essential. Largest manufacturer offers exclusive territory to those who qualify. Our distributors make five to fifteen thousand per year Address Merchants Service Dept., 1340H Diversey Pkwy , Chicago You Can Use a TjS^b Mazda Projection Easily Adapted to Your Movie Machine We have had many years of experience in the electrical field and in presenting the PROJECT-ALITE to the Motion Picture Industry, are able to put the result of that experience into the product. Our alternating current regulating transformer reduces line current to 30 volts and regulates it at 30 amperes, to suit the capacity of the Mazda Motion Picture Lamp. The Reflector, properly placed behind the lamp, insures a clear bright field on the screen, with a maximum of light. It can be adjusted to any position necessary to give positive and accurate reflection; all adjustments are easily made, at any time necessary. The entire operation of connecting or disconnecting the Project-A-Lite need not consume over two minutes' time and any operator can install it. This regulating transformer is built standard for 60 cycles A. C. with ranges of voltage from 105 to 130 volts, to suit local operating conditions. A few of the many advantages of using the incandescent lamp for Motion Picture Projection: No intense heat; no current wasted in resistance; no current used in converters or rectifiers; no condenser breakage; no flicker on the screen; no fumes; no smoke; .no dust, and you get uniform illumination on the screen, together with a saving of from 60% to 75% in the amount of current consumed. We are sole manufacturers of the PROJECTA-LITE. Write us for the address of our nearest Dealer or Jobber. Address, RUTLEDGE & CO. 35 So. Dearborn St., CHICAGO, ILL. ular price when renting slides singly. Three sets that have proved very popular are "Jerusalem, the Tragedy of the Holy City" and "Entry of Allenby," "The Red Cross and Its Work" and "The History of the Submarine." One of the latest things that we have discovered is what we call Flexo glass. On this material announcements and hymns can be typewritten and shown in a very neat way on the screen. The material is not gelatine such as has been used in the past; it absolutely will not buckle in the lantern. We have taken quantities of this and placed it in water, and then taken it out and dried it again. At the recent convention of the American Gas Association at the Commodore hotel in this city, we used it for pagin~ gentlemen who were attending the sessions, in order not to disturb the speakers. We are also selling a good many of our Ryco pencils, which can be used for writing on either glass or Flexo flass, and are useful where a typewriter is not availbale. New Service Established, to Review Films for Churches A national bureau for the selection of pictures for churches, colleges, schools and community centers was organized recently in New York under the title of Committee of Research, Review and Recommendation, affiliated with the American Educational Motion Picture Association. The latter body was formed for the purpose of helping educators and clergymen in the proper selection of pictures for exhibition. It has prominent educators as its officers and advisers. The new reviewing committee will pass on pictures and compile a list which will be circulated widely and from which any clergyman or educator can pick his subjects. It has one representative on it from the association and one from each of the following organizations: Interchurch World Movement, Federal Council of Churches, National Child Welfare Association, National Education Association, Young Men's Christian Association, Young Women's Christian Association, National Catholic War Council, National Society for the Study and Education of Exceptional Children, Reptile Study Society, Girl Scouts, Inc., National Juvenile Motion Picture League, National Association of Audubon Societies, Camp Directors' Association of America, American Educational Motion Picture Association and others. All of these bodies are affiliated with the •American Educational Association in the move. There is no fee for reviewing pictures of any kind. It is planned to use pictures that are not only now being produced, but those that have been shown in theaters. There will be no competition in any way with the picture exhibitor. To get in close touch with the big producing organizaztion, A. D. V. Story, executive secretary, has formed a commercial department of the American Educational M. P. Association. It will be called the Non-Theatrical M. P. Board of Trade. The organization of this body has not been completed, but to date it has on its committee David K. Niles, head of the non-theatrical department of Famous Players ; F. DeHart, Nicholas Power Machine Company; M. Franke, Precision Machine Company; Wellstood White, Graphoscope Company; Bernard DeVry, DeVry Projector Company, and Henry Bollman, International Church Film Corporation.