Moving Picture Age (Nov-Dec 1919)

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48 MOVING PICTURE AGE Traveling Expenses Are High Sell Your Prospects and Reduce Your Expense Through the Use of Properly Designed and Well Printed BROADSIDES CATALOGS GS3ke9 { BOOKLETS MAILING CARDS \ ADVERTISING LETTERS The BLAKELY PRINTING COMPANY Producers of GOOD Printing Tile^hone Wabash 912 418-430 South Market Street CHICAGO Commercial Feature Films Offered to Dealers The manufacturers of Gillette Safety Automobile Tires have undertaken to exploit them by means of dealer moving picture firms and a copy of their advance folder has come to the attention of this department. The appeal made to the dealer in behalf of these films is interesting. Reads the folder : "We have prepared and are offering to our dealers an animated cartoon film 50 feet in length, featuring Gillette SafetyTires and Tubes. This film is entertaining to the public and result getting for our dealers. ■THE MOST EFFECTIVE THEATER ADVERTISING EVER OFFERED "You know it pays to advertise in the local theater, because the public will read your message of values and service more readily when they are being entertained than when their minds are centered on imaginary troubles. You know the value of a smile in selling goods. This is the part our film plays for you. The humorous and mystifying moving picture will hold the attention of the audience, your prospective buyers, from the instant the film starts until it is finished. Your name and address together with the service station is brought out in an attractive manner, thus acquainting the public of your connection with Gillette Safety Tires. "HOW TO SECURE IT "Put this film to work — it will help ini reasi ..our -ales. We offer its free use, bearing your name and address, for a period of from two to four weeks. Your only experi i i th< cost of exhibiting it in the theater. Arrange with your local theater and advise us that you wish to use the film and we will have one. completed over your name and address and shipped you promptly. "DESCRIPTION OF FILM "The film opens with a polar scene, the polar bear in the foreground swinging his head to and fro. Gradually the sky changes, showing a glow and then an arch, then outshooting rays of the northern lights. After a succession of changes the sky becomes all aglow ; then into this glowdissolves the words "Chilled Rubber," just for an instant. Finally the glow changes again and as it slowly fades away, a large Gillette Tire takes its place and as the bear turns to look at it the wording, too, appears. The closing scene displays two Gillette Tires and Tubes and the metal flange sign, together with your name and address. Chemists See Screen Work Marvels in Science The semi-annual gathering of the American Chemical Society, in Philadelphia, Pa., enjoyed an instructive screen program, staged by the Bray studios and illustrating Bray methods. Over a thousand prominent chemists, from east of the Mississippi river, all members of the society, viewed unusual pictures of scientific interest. "Motion pictures can be used to show the invisible process 'of natural science; physics, chemistry, and astronomy are especially adapted to this means. What the trained mind of the scientist or technical man sees in his mind's eye, can now be thrown on the screen so that the most ignorant and unimaginative can under stand clearly and quickly," sair Dr. Rogers, of the Bray Studios, in an address before the society, and then proceeded to prove his statements with pictures taken under the microscope and animated by the Bray Teknagraph method, showing the marvels of snow crystals, and a snow storm as it would appear if our eyes were microscopes, with the snow crystals showing" in their marvelous beauty many times enlarged. Another picture showed a possible method of communication between the earth and the planet Mars, followed rapidly by a film demonstrating the methods of increasing production, and stopping factory waste. Baumer Films, Inc., has entered into a contract with the Novagraph Film Corporation which gives them the use of ultrarapid motion pictures in their industrial subjects under an exclusive arrangement for educational-industrial channels. Pupils of the Boys' school at Dakota, 111., were entertained by Mrs. D. E. Fuller, a teacher, with readings illustrated by forty stereopticon pictures. The 29 characters in these pictures were all represented by Freeport, 111., people and the school writes that the boys sat "without a word or fuss for two hours that evening." Many millions of people get their principal education from moving pictures. The movies have been a great help to the community in many ways. They did a tremendously useful job in educating the people on the causes of the war. In a few months they showed millions of people what the war was about. Their service in unifying public sentiment was immeasurable.