Moving Picture Age (Jan-Dec 1921)

May, 1921 MOVING PICTURE AGE 23 Film Trailers as Dealer Helps NAMO-ADS Build Consumer Demand and Create Dealer Interest Present to the reader an animated, moving illustration. Tell some short interesting story connected with a few punchy, concise lines of copy regarding your product. It will register on the mind of the audience more effectively than any other form of advertising. NAMO-AD TRAILERS 50 to 150 feet in length produce this result. Our Exchange Department helps you in distribution. Industrial Films Our Industrial Department is fully equipped for taking motion pictures of factories, processes of manufacture, special events, promotional work, etc. Write for a demonstration of our Service. THE NATIONAL MOTION-AD COMPANY, 25 E. Jackson Blvd., Chicago Visual Instruction in the Schoolroom (Continued from page. 12) previous addresses should be removed and the new address firmly attached. Picture projection should never be delegated to any other than a careful man. A projector is not a toy; motion picture film is not foolproof. A school or church may better do without pictures than delegate the task of projection to an incompetent operator. Film rentals are based partially on cost of production. It stands to reason that the exchanges must exact enough to cover the cost of the print, and pro-rate the individual rental in proportion to the probable number of dates the film can make. If the film is made unfit for service by careless handling before it has made the expected number of dates, the exchange loses money and subsequently higher rentals will be charged. Careful handling will increase the life of the print, and the exchange will look more favorably upon lower rentals if the film is so handled. Visual Instruction Service Discontinued DISTRIBUTION of films by the visual instruction section of the Bureau of Education, Washington, D. C, has been discontinued because of lack of funds. More than 3,500,000 feet of film are in the possession of the bureau, and if provision for educational extension is made in the appropriation act for the next fiscal year, the visual instruction service will be resumed. Mr. R. F. Egner, who was in charge of this work, is now a member of the extension division of the University of Pittsburgh. He serves also as a special collaborator of the Bureau of Education, and correspondence relating to the film service of the bureau may be addressed to him. Appreciation Begins at Home IT has remained for the film and the slide to impress upon Americans the fact that the lovelier spots of Nature need not be sought in foreign lands ; and these agents have been equally efficacious in revealing to citizens of individual localities joys and beauties which had hitherto remained either unknown or ignored. A recent instance of the latter occurred in Dunkirk, N. Y., when Dr. George E. Blackham gave an illustrated lecture on "A Hike Around Dunkirk." The scenes were practically all photographed and prepared by Dr. Blackham, and aside from the town and lake-front views several . remarkably effective cloud and moonlight studies were shown. Just Added to Our Library "The Stream of Life" "The Courtship of Miles Standish" Mr. Preacher, a pastor had 40 decisions for Christ after running one of our religious Super-Specials. You can have the same results. We have the largest library of religious films ever gathered together in one place. Mr. Educator. Get a list of our subjects — ■ suitable for entertainment and class room work. Mr. Non-Theatrical Exhibitor. We can supply your needs, because we have the Non-Theatrical viewpoint. Please your audiences and avoid embarrassment by running New Era Films. Projectors, Screens and Operators Furnished THE NEW ERA FILMS 21 East 7th Street, CHICAGO, ILL. "Sweden in Summer and Winter" The Scandinavian Film Central of Stockholm has produced an extremely comprehensive film depicting the scenery of Sweden and the customs of its people. The picture was edited in the United States, and so is in excellent condition for display in this country. Some of the topics covered are : Winter in Jamtland ; Pastimes and Sports of Summer ; A Trip to the Locks of Trollhatten ; Karlstad, the Capital City of the Beautiful Province of Vermland ; Historical Depiction of the Last Expedition of the Karolines under the Command of General Armfeldt ; Popular Winter Sports ; A Visit to the City of Orebro ; Along the Lovely Coast of Tjust ; The Funeral of Anders Zorn (the noted painter) ; Stockholm. Many of the scenes are in natural tints. W. J. Adams, 5007 North Sawyer Avenue, Chicago, representative of the Palladium Film Company, is distributing the film. Please say, "As advertised in MOVING PICTURE AGE," when you write to advertisers.