Moving Picture Age (Jan-Dec 1922)

26 MOVING PICTURE AGE January, 1922 THE SALE IS ON Master pictures based on the writings of the greatest masters. The world's best literature unfolded on the screen. New and used prints offered for outright sale. Also negatives. Biblical, historical, literary. The cream of the film market at your disposal. Don't write— telegraph. NON-THEATRICAL EXCHANGES WIRE FOR TERRITORY We have secured the exclusive rights for several classic features. Territories are being allotted now. Write for the exclusive rights of films that are in great demand among schools, colleges and universities. CLASSIC FEATURE FILM COMPANY 51 East 42nd Street, A Clearing House for Films of Merit New York City A MAZDA BALOPTICON FOR EVERY NEED Complete Line of Stereopticon Lanterns, Slides and Supplies Slides and Lectures in great variety, Loaned and Sold Send for our prices Agency for Underwood Lecture Slides now owned by Keystone View Company Geo. W. Bond Slide Company, 'chS.SW' Are You in Need of Reels? We make the PERFECTION REEL and carry it in stock in io and 14 inch sizes. It is superior to any other in the market, yet sells at regular manufacturer's prices. We also make the best FILM SHIPPING CASE in the market. Price* and Samples on Application PERFECTION REEL FILM BOX CO. Not Inc. 807 W. Lake St., Chicago, III be made. The reproduction of historical episodes and incidents should be made with the same degree of accuracy as the printing of a story in textbook form. Artistic perfections and educational results will be obtained in film only when the production is of high quality. Fourth. The final educational picture must give the stereographic effort of depth and distance, and its coloring must be natural without the crude imperfections of our present efforts. Staining, tinting, fading, and other camera technique must be improved. The flicker and flare will be eliminated. The animation of maps and scenes will get away from the jumpy cartoons, and the places, journeys, countries, and other geographical information of value in history will be given emphatic meaning through animated maps produced by new technique and skill. Titles will be given scientific preparation in design and execution. They will be properly planned by experiment with groups where the film is to be used. The title if used at all will be an inseparable part of the picture and not chunks of literary junk. The real educational picture will have no title. The Chinese theatre's method of holding up a title for a scene is to be short lived, for there are beginnings of something better. Explanations, titles, and the words of the historical characters will be spoken in exact synchronism with the picture. We have instruments perfected, and titles on films will not be an educational question in five years. If films were of high standard and created for something more lasting than a pleasing fancy they would become standard in character, similar to textbooks, and their circulation would gradually increase as the material becomes known. The bulky form of the film must be reduced in size, more easily exhibited, safer and cheaper. These problems are entirely possible' of solution, and should occupy the attention of experts in production. The technical details of production at present are crude and undeveloped. We need another Edison to advance the art and present the picture without the cumbersome film, the constant flicker, and the high cost. In the showing of educational films it is unfortunate that the exhibition is always in the darkened room, which is unnecessary and a hindrance to the best results. Pupils to be instructed are hindered in the darkened room. There is no opportunity to make notes, drawings, or other necessary material. Each school must have a motionpicture room. It must be something more than a place where the ■.■■■■ ■■■-■■ m m m m WORLD EDUCATIONAL FILM CO 804 So. WclJdclsK ave. Clticc\go,jZll WORLD GUARANTEED PICTURES A HOOSIER ROMANCE— 5 Reels Story by James Whitcomb Riley THE CRISIS— 8 Reels Lincoln in the Civil War MACBETH— 5 Reels THE BIRTH OF A RACE— 8 Reels SNOW WHITE— 4 Reels Shakespeare's Great Tragedy With the Theme of the Brotherhood of Man Hundreds of other subjects. Send for catalogues FILMS FOR CHURCH AND Best Fairy Tale Production Please say, "As advertised in MOVING PICTURE AGE/' when you write to advertisers