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We Hereby Resign
WE are going to turn over a new leaf. About, face ! In our future advertising, we are going to toot our own horn.
We have devoted a lot of effort in the past to the general cause of visual education. In the future we will offer no defense of this cause, for visual education no longer needs any defense. We therefore resign from our selfappointed position as salesmanin-general for the industry.
We will, of course, continue, as we have in the past, to support the work of the National Academy of Visual Education and of the visual education departments of leading universities, colleges and high schools. But in our advertising copy, we have a vital message which has never yet been fully told, and we propose now to tackle this job.
The non-theatrical use of motion pictures could never have been developed to its present state without the DeVry idea — which was actual portability combined with professional quality in a projector. We believe a discussion of the way this idea has been worked out during the last seven years will interest and instruct everyone connected with the business.
This advertising policy will not alter, in the least, our willingness and desire to pass along to DeVry owners and prospective owners the valuable information we gather, as to successful methods of acquiring and using motion pictures. We have a very complete plan developed for disseminating such information. If you are not already in touch with us, write now for details of this plan.
The DeVry Corporation
Factory and Office 1240 Marianna Street Chicago
New York Office 141 West 42nd Street New York City
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