Moving Picture Age (Jan-Dec 1922)

April, 1922 MOVING PICTURE AGE 29 family. Out of the 100 we reviewed, nearly half could be recommended for the family group. (3) Films for the children, such as the fairy stories. (4) If the producers still insist upon giving us these trashy films, we would have this fourth group, label it "for the feeble-minded and vicious class," and let who will, enter. (I do not think many would care to classify themselves thus. ) To continue to be a financial success, motion pictures must make an appeal to the home-loving people. If they do not, they will die just as surely as the liquor business died. That industry would not heed an indignant public, and it met its doom. The cinema industry has a wonderful possibility, and a bright future if it but heeds the warnings. Mr. Hays has surely learned in politics that a successful politician keeps his ear to the ground, and if he applies that training to the film industry we ought to expect good things in the near future. I have been very much interested in the people who have been using our lists. The interest displayed shows the great need for this classification of feature films. Our lists are published in the Chicago Daily News film section every Wednesday, besides monthly publication in our club bulletins. Even the local exhibitors have asked me for our lists of approved films, and we are reaching people all over the country. It has not been to the community's credit nor to the credit of the cinema industry that young children have been seeing the kind of pictures shown so indiscriminately. I saw a letter today that a boy of ten wrote to his grandmother. He said, "I went to the movies last night and saw 'The Affairs of Anatol,' but I did not like it very well." In "Polly of the Follies," Constance Talmadge says (as Polly) that she just wants to entertain the children, and she proceeds to show to a group of kindergarten age a picture of a "vamp" and a bold, bad duke. He tries to seduce a young girl and she tries to "vamp" a nice young sailor boy "as pure as ivory soap," so the story went. Think of the stupidity of this, to say nothing of the unwholesomeness 1 If we compiled the suggested classifications, people would have a chance of seeing the kind of pictures they wish to see. Children alone should not be allowed to go to the adult shows. Adults alone should not be allowed at the children's shows. Our juvenile problem could be easily solved, and that is our chief interest. If I were a preacher and worried because my audience was at at a very non-professional price THE ZENITH MOTION PICTURE PROJECTOR Capable of projecting any standard film, any distance up to 115 feet, with the clearness of a heavy professional model. So easily operated that an amateur can stage a perfect, smoothly operated picture. Equipt with Mazda lamp, motor operating on any standard current, and stereopticon attachment. Light in weight, moderately priced and absolutely safe. Our catalog will tell the complete story. Safety Projector Co. 312 West Second Street Please mention this magazine. Duluth, Minn. b .8 s e Lodge meetings are sure of a full attendance whenever Motion Pictures are a part of the program.