Moving Picture Age (Jan-Dec 1922)

36 MOVING PICTURE AGE April, 1922 <l/I standard motion picture machine of merit designed especially for educational work and built in four sizes to meet its every requirement Graphoscope Detailed specifications covering your particular undertaking will be cheerfully supplied upon request. Address Service Dept. GRAPHOSCOPE MANUFACTURING CO. 49 MECHANIC STREET NEWARK, N. J. fire chief was given following the exhibition of "The Danger That Never Sleeps," a fire-prevention reel. This phase of the work has developed rapidly, and now we plan something for every program. Furthermore, our pictures are being selected more for their educational value and less for their entertainment worth. When we first started our showings we admitted parents accompanied by children free in the afternoon. But as this feature was not looked upon with favor it was soon abandoned. The charge of five cents in the afternoon and ten cents at night was made for every person occupying a seat. At first the matinees were held Saturday afternoons. We found this did not work as well as to have them Friday afternoons. The children will tell their parents of an afternoon performance and urge them to see the show in the evening, but the parents forgot to tell the children of the shows seen the night before. Posters are put up in the five schoolhouses and announcements are made in the press, which often gives us first-page space. Then we try to book pictures that are masterpieces and are certain to draw. In spite of the handi WORLD PATRIOTIC FILMS THE MAN WITHOUT A COUNTRY X% •►* <& 8 reels THE CRISIS PICTURES 8 reels MARTYRS OF THE ALAMO Chicago 5 reels 804 THE CONTINENTAL GIRL 5 reels S. Wabash Ave. THF T.TTTI.F.ST RRRF.I. S reels Place your orders early for Memorial Day, Flag Day and Independence Day programmes. You PAY MORE for good film service, but it COSTS less. Send for non-theatrical film lists. ANNOUNCEMENT Seven years' experience in the field of wholesale motion pictures crystallized into practical, reliable information for the non-theatrical exhibitor and resulting in the establishment of an exchange prepared to furnish a continued service of distinctive motion pictures should be welcome news indeed. NOW BOOKING "The Blot" 7 reels "The Old Oaken Bucket" 5 reels "Quo Vadis" 6 reels "Our Mutual Friend" 8 reels "Down Home" 7 reels "Rip Van Winkle" (new issue) 7 reels "Journey's End" ... 7 reels "Keeping Up With Lizzie" .6 reels "The Sagebrusher" . 7 reels "Lavender and Old Lace" 6 reels "A Boy and the Law" 5 reels SPECIALS "Out of the House of Bondage" 3 reels "Dawn of Christianity" 2 reels "A Pilgrimage to Lourdes" 2 reels An exceptionally high class list of single reel subjects from which to select makes it possible for the exhibitor to choose an ideal program. Let us help you solve your motion picture problems. FINE-ART FILM COMPANY Telephone Wabash 0432 804 S. Wabash Avenue caps I have mentioned we closed the year with a surplus of $50. Realizing that our admission fee was too low to permit us to provide professional music, we raised the rates to 10 cents in the afternoons and 15 cents at night. During the early part of this term we were clearing from $10 to $25 a performance. Our shows cost us about $37. Once a term we give a special performance. We depart from our usual rule and announce this performance in the classrooms throughout the school system. We permit the children to sell tickets and offer prizes of $4, $3, $2, and $1 for those selling the largest number of tickets. We arrange to get one of the ice-cream dealers to print the tickets, his advertisement being on the back of them. Then we send circular letters to the homes telling the parents to make this special performance "ice-cream day," and we arrange to receive credit for all the ice cream sold at the store of this merchant. A record is kept by means of a signed coupon. Ice cream is also sold at the performance. Our admission rates for this performance are 15 cents at the 1-o'clock and 3-o'clock matinees and 25 cents for the evening performance. A four-piece orchestra VICTOR Portqhk STEREOPTICON PERFECT PROJECTOR for every t\ea4 SHIPPED ON TRIAL SPECIAL EASY TERMS JfM<fre<l$ of illustrated lectures fbv ret\b.