Moving Picture Age (Jan-Dec 1922)

Mav. 1922 MOVING PICTURE AGE 23 WORLD PICTURES Chicago 804 S. Wabash Ave. Chautauquas Nothing is better than a few wellchosen film subjects to round out your course of programs. Our Library includes many of the most desirable features available, either Religious, Educational, Patriotic or purely entertainingsubjects, all first class films, carefully censored and in A-l physical condition, most of them new prints. Send for further information and latest non-theatrical film lists. You PAY MORE for good film service, but it COSTS LESS. Establishing Points of Contact (Continued from page 14) they are given credit for being. But the theatre is commercial ; its first aim is to entertain, and get returns. The mere fact that the child goes to the theatre is not the most consequential matter. The fact that he docs not go to the church is the thing of vital concern. Now if the church of today employs this most popular method of entertainment, so as to attract the children and youth and build itself into their growing characters, it is but doing what the church did in other years when it installed organs, orchestras, choirs, anthems, chimes, art glass, and other accessories, or what the church did when it used the lyceum course to attract people. It will be observed, I think, that those who use pictures in their church program are usually less opposed to the theatres than those who do not use them. Probably the reason they oppose them less is because they fear them less. As the printing press and the printed page, the musical instrument, and music itself have been dignified' and sanctified because the church has made use of them, so may the projector and the picture film be dignified and sanctified. Nothing has been used for mercenary ends more than the printed page ; and yet the church has found in it a most powerful ally. How unspeakably foolish it would be for the church to refuse to use the printing press or the printed page simply because both have been used at times for unworthy ends ! We are today grateful that the church was wise enough to do this. This policy and practice of the church largely redeemed the art of printing, and made it a powerful factor in the realm of morals. Not only so, but such policy saved the art of printing from falling almost exclusively into the hands of irreligious and unscrupulous men. The picture projector is now as powerful as the printing press, and if the attitude of the church is to be as sane toward the former as it was toward the latter the projector will also be largely redeemed. But if we shall refuse to use the projector simply because in some instances it has fallen into the hands of unworthy men, and these men have used it for mercenary ends, we shall in that case commit the folly that we can clearly see would have been unspeakably stupid in our fathers. I. SCHOOLS, churches, institutions, manufacturers and other non-theatrical users, contemplating the purchase of motion picture machines and films, should obtain a booklet of valuable information which is supplied without cost by The Associated Manufacturers of Safety Standard Films and Projectors, Incorporated Suite 1421, 440 Fourth Ave. New York City Motion Picture Projector Connects to any lighting socket without special wiring — simply screw the plug on the extension cord into any lighting socket and the universal motor and standard Mazda Lamp are ready for use. The Zenith is most moderately priced, and yet offers the dependable stability and the perfect projection of the strictly professional model, even at long distances. Very easily operated by even the inexperienced. Portable, safe, takes any standard film, fully guaranteed. Weight 50 lbs. Stereopticon attachment. Safety Projector Co. 310-312 West Second Street Duluth, Minn. Write for new catalog, just off press. Please mention this magazine. c. ft ittr ill Ji mil I? p f7 15 )?• The interpolation of Motion Pictures will, serve to liven up interest in the talk!' at the town hall. Please say, "As advertised in MOVING PICTURE AGE," when you write to advertisers.