Moving Picture Age (Jan-Dec 1922)

SEP 14 1922 )C^535212 Moving Picture Age A Monthly Publication Devoted to the Interests of Visual Instruction Publication Office: 418 South Market Street, Chicago, Illinois EDWARD F. HAMM, President; WILLIAM EASTMAN; Vice-President; WILLIAM C. TYLER, Sec.-Treas.; WALTER B. PATTERSON, Manager Subscription price, $1.00 per year, in advance, in the United States and possessions; for all other countries $1.50 per year, in advance. Remit by check, draft, or postal or money order; other remittances at owner's risk. Single copies, $0.15. No subscriptions accepted for less than twelve months. Subscribers will note that all changes of address must reach us by the tenth day of the month preceding date of issue. Manuscripts, photographs, and sketches will receive courteous attention and reasonable care, but MOVING PICTURE AGE assumes no responsibility for unsolicited material. Contributions are paid for only when specific arrangements to that effect are made with the Editor. MILTON FORD BALDWIN, Editor and Business Manager Contributing Editors J. V. ANKENEY, Associate Professor of Visual Education, College of Agriculture, Experiment Station, University of Missouri, Columbia. A. G. BALCOM, Assistant Superintendent of Schools, Newark, N. J. MRS. WOODALLEN CHAPMAN, Chairman, Motion Picture Committee, General Federation of Womens Clubs, New York City. WILLIAM H. DUDLEY, Chief of Bureau of Visual Instruction, University of Wisconsin, Madison. JAMES N. EMERY, Supervising Principal, Potter District, Pawtucket, R. I. W. M. GREGORY, Curator, Educational Museum, Cleveland. SAMUEL GUARD, Director of Information, American Farm Bureau Federation, Chicago. AUSTIN C. LESCARBOURA, Managing Editor, the Scientific American, New York City. F. DEAN McCLUSKY, Instructor in Education, University of Illinois, Urbana. CHARLES ROACH, Visual Instruction Service, Iowa State College of Agriculture and Mechanic Arts, Ames. ROWLAND ROGERS, Chairman, Curriculum Committee, Visual Instruction Association of New York. ROY L. SMITH, Simpson Methodist Church, Minneapolis, Minn. J. J. WEBER, Associate Professor of Education, University of Kansas, Lawrence. Volume V SEPTEMBER, 1922 Number 9 CONTENTS Page Editorials 4 Ask the Educator ! The Editor 7 Crops of Interest E. IV. Rusk 8 Church-Film Data Rev. George Esdras Bevans 9 Constructive Work Miss Caroline Goodhart 10 Gathering the Flock Rev. C. H. Cleaves 1 1 Mechanics of Visualization (Department) .Austin C. Lescarboura 12 Farm-Bureau Facts S. S. Mathisen 13 Gossip-Gathering on Film Boulevard (Department) 14 Better Films (Department) Mrs. WoodaUen Chapman 15 The National Academy of Visual Instruction, Official Department 16 Approved Films and Their Sources (Department) 17 Highlights (Department) 18 ADVERTISERS Page Acme Motion Picture Projector Co 22 American Lux Products Co 24 Associated Mfrs. of Safety Standard Films and Projectors 22 Bass Camera Co 24 Central Film Co 21 Classified Advertising 26 DeVry Corp 6 Eastman Kodak Co 25 Exhibitors Film Exchange 26 Fine Art Film Co 26 Withington-Hunting, Page Ford Motion Picture Laboratories 19 Geographic Film Co, Inc 24 Henry Holt & Co 23 Homestead Films, Inc 20' Kinema Film Service 24 Kineto Co. of America, Inc. 3d Cover Minusa Cine Screen Co 23 Nicholas Power Co 2d Cover Pathescope Co. of America, Inc.. 20 Pilgrim Photoplay Exchange 18 Plymouth Film Corp 23 United Projector & Film Corp... 21 Inc. ..4th Cover A Chat with the Editor LET me say a word in praise of personal contact; any person who thinks he is thoroughly acquainted with the field of visual instruction can discover his blunder most readily by taking such a trip as I have just completed, visiting users and producers of visual aids from Wisconsin to the Atlantic. . . . Found Prof. Dudley's department at Madison in the confusion incidental to moving to another building. . . . Mr. Ladd, Society for Visual Education, gave me a most convincing demonstration of the new Acme goldglass shutter. A real step forward, say I ! . . . Edwin H. Reeder, in charge of visual instruction in Detroit, was found to be vacationing, but Mr. Frede, Ford Educational Library, was at his desk in Highland Park. Giving away old but permanently valuable reels, he tells me, with purchases of new releases, to encourage the development of libraries; and those who ask for slow-burning stock can get it. That's good business. . . . Mighty fine visit with J. H. Bryan, of United Projector & Film Corporation, Buffalo; enthusiastic over his proposition, ready to work with everyone for the improvement of conditions, keen for ways of doing his work better and for helping others on their problems. And with Mr. Potter, Spencer Lens, who also is ready to give as well as take. . . . Oh, the joy of those alluringly green Mohawk Valley hills to one who must abide on Illinois plains ! . . . On to Rochester, home of the unparalleled Eastman Theatre. Bausch & Lomb and the Gundlach-Manhattan Optical Company are both alert to forward the work of visual instruction in all institutions. . . . Albany next, for a fine visit with A. W. Abrams and an inspection of probably the finest and most comprehensive slide department conducted by any state in the country. This visual educator has thoughts that should be printed, framed, and hung above the desk of every user of visual aids who does not let simple efforts toward sound pedagogical results have precedence over spectacular exhibitions of little significance. . . . Then through the glorious Berkshires to Boston, to discover that Mr. Curtis, of the Copley Prints, and Mr. Perry, famous for his Perry Pictures, are watching the increased activity in the use of all visual aids. . . . And finally down to New York City, just at the inauguration of the August heat wave, where the sidewalks radiated the wilting heat and the innumerable orangeade stands were veritable life-saving stations. First, an enjoyable chat with Mr. Will Hays, which is discussed on the Editorial Page. New York dealers in visual-instruction equipment display an enthusiasm and enough new and strong plans for the Fall to inspire one. For instance, Arthur James, editor of Moving Picture World, has severed that theatrical connection to associate himself with National Non-Theatrical Motion Pictures, Inc., and he states that he has extensive plans that are to be put into immediate effect. A number of concerns are projecting affiliations that will enable them to distribute their materials on a broader scale; at least two concerns are bringing out new types of projectors, and so the story goes. Incidentally, I renewed acquaintance with a non-theatrical film distributor who has been doing a remarkably successful business this last year. Some reasons for his success — reasons that have peculiar significance for both distributor and exhibitor! — are discussed on the Editorial Page. The theatrical distributor's attitude in regard to our field is interesting: he is glad to handle non-theatrical business, but he balks whenever there is danger of displeasing the exhibitor, who is none too happy as it is. And yet — Fox, for one, is frankly entering upon extensive nontheatrical work, and right now Universal is producing "Little Red Riding-Hood." The Editor Copyright, 1922, by Class Publications, Inc.